modeling Logos and Brands

The Modeling section focuses on the modeling business, an industry that supplies faces and figures for catwalks, advertising campaigns, and editorial shoots. IMG Models, Elite Model Management, Ford Models, and Wilhelmina International manage the careers of models whose images appear on Vogue covers, in Chanel campaigns, and on the catwalks of Milan fashion shows. The logos of modeling agencies convey their involvement in high fashion and the global advertising industry. Brands in this section operate in a niche where the human body and face are commercial products, and the agency’s logo serves as a marker of the quality of the “material” supplied to designers and photographers.