modern design Logos and Brands

Brands, studios, and products representing a modern interpretation of industrial and product design are collected in the “Modern Design” section. Dyson, with its radical rethinking of household appliances; Bang & Olufsen, with its Danish audio aesthetics; Herman Miller (MillerKnoll), with its Aeron office chair; and Apple, with its minimalist consumer electronics, set the standards for the industry. The logos in this section belong to companies whose product form is inseparable from their engineering concept, and whose logos are associated with a specific visual and tactile culture of the object. The brands are united by their commitment to design thinking, in which the product’s appearance is a conscious commercial and aesthetic statement.