muesli Logos and Brands

Muesli, a mixture of grains, nuts, dried fruit, and seeds for breakfast, defines the niche theme of the “Muesli” section. Alpen, Familia, Jordan’s, and craft granola makers create products positioned as healthy alternatives to sweet cereals. Muesli’s Swiss roots, dating back to Dr. Bircher-Benner, give the category an aura of health tradition. Logos from the world of muesli appeal to ears of corn, berries, the morning sun, and mountain peaks, promising a boost of energy for the first half of the day from a bowl of natural ingredients.