Munich Logos and Brands

The Bavarian capital, Germany’s third-largest city and one of Europe’s economic centers, sets the context for the Munich section. FC Bayern München, BMW with its global headquarters, Allianz, the Technical University of Munich, and Oktoberfest form a rich pool. The Bavarian diamond, pretzels, Alpine peaks on the horizon, and the silhouette of the Frauenkirche permeate the visual symbols of Munich-based organizations. The section covers the emblems of brands for which Munich, with its automotive industry, brewing traditions, and opera scene, is home turf.