natural ingredient Logos and Brands

The emphasis on a specific natural ingredient in the product distinguishes the “Natural Ingredient” section from the “Natural” category. Brands that build their identity around aloe vera, tea tree oil, coconut, oats, or honey fall into this category. Dr. Organic, Garnier Bio, Biona, and small craft brands use a single ingredient as their calling card. Emblems in this area depict fruits, plants, ears of grain, and drops of juice, focusing attention on the source that underlies the formula.