online edition Logos and Brands

Digital versions of traditional publications have formed a separate segment of the media market, and the “Online Edition” section is dedicated to the logos of their electronic editions. The brands in this section represent publications that have launched online editions alongside their print editions and have transitioned to digital format. Their visual symbols inherit elements of the original emblems of their parent publications, but adapt them to their new context. An analysis of the logos of online editions shows how media brands have maintained continuity with the print tradition while simultaneously signifying the transition to the digital space.