plasticine Logos and Brands

Plasticine as a material for modeling and children’s creativity is the subject of the “Plasticine” section, which analyzes the logos of brands that produce modeling clay. The brands in this section are primarily aimed at children and educational institutions, though they also include manufacturers of professional sculpting clay. Play-Doh, one of the most famous plasticine brands, has turned modeling clay into a cultural phenomenon familiar to several generations of children in dozens of countries. The visual symbols of plasticine brands evoke vivid images of the creative process, children’s hands, and plastic figures.