printed books Logos and Brands
Publishers, bookstore chains, and organizations that promote printed books as a cultural phenomenon make up the “Printed Books” section. In the age of e-readers and audiobooks, print publications are holding their own, and the brands in this section confirm the viability of the paper format. The logos of publishers and bookstores feature images of open volumes, spines, bookshelves, and printing presses, continuing a tradition dating back to Gutenberg. Companies in this section work in the chain from manuscript to reader, and their visual signs convey respect for a physical object that has survived five centuries of technological revolutions.