regional tourism Logos and Brands

Tourist offices, regional promotion agencies, and local hospitality brands form the “Regional Tourism” section. Each region, from Tuscany and Provence to Bavaria and Queensland, creates a visual identity to attract travelers, and the logos of such projects refer to local landscapes, architectural monuments, and gastronomic symbols. Regional tourism brands compete for travelers’ attention at the destination-selection stage, and their emblems serve as invitations, promising a unique experience unavailable elsewhere in the world. The companies in this section represent an industry in which a region’s visual identity can determine the flow of millions of tourists and billions in revenue to the local economy.