Avies Logo PNG
Avies: Brand overview
It was founded in 1991, right after Estonia gained independence from the Soviet Union. It was one of the first private companies in the country, starting with a small fleet of older planes and focusing on charter and cargo flights. This was a time of big changes and opportunities for Estonia, and the airline was at the forefront, helping to rebuild and reconnect the country with the world.
Throughout the 1990s, the company grew by adding new routes and updating its fleet. By the 2000s, it began using modern Western aircraft such as the BAe 146, which helped it serve more passengers and expand further. The airline moved its base to Tallinn Airport, which became the centerpiece of its operations, expanding its capabilities and allowing it to reach more destinations.
By 2010, the company had served half a million passengers, showing how much it had grown and its importance in connecting Estonia to the rest of Europe. This helped boost both the economy and cultural exchanges within the region.
By the mid-2010s, it had faced serious challenges, such as stiff competition, high costs, and low demand. In 2016, unable to obtain the necessary financing or find an investor, the airline was forced to cease operations. This ended his 25-year history.
Meaning and History
1991 – 2016
Although the Estonian airline no longer exists, the logo with the word “AVIES” still serves as a reminder of its historical past. The dark blue word is typed in a bold sans-serif font with uneven spacing between letters, resulting in the “E” and “S” almost touching at one point. All glyphs are tilted to the right toward a small flying airplane depicted as a deformed triangle. Two diagonals stretch behind the airplane, depicting its trail. All parts of the illustration are gold, with the bottom part having a gradient of different shades.
The use of gold color for all design elements speaks of luxury and high standards. The slanted glyphs and the airplane in motion echo the aviation theme, evoking a sense of movement and striving. The gradient at the bottom adds visual interest and depth to the entire design.
