scrub Logos and Brands
Cosmetic scrubs for the face and body that remove dead skin cells and cleanse pores define the narrow “Scrub” segment. St. Ives, Frank Body, Dermalogica, and The Body Shop produce exfoliants with abrasive particles made from sugar, salt, coffee, or polymer granules. The industry’s shift towards gentler formulas and the rejection of microplastics in scrubs has affected the positioning of several brands. Visual images in this category tend towards natural textures, grains, and leaves, denoting products designed to renew and cleanse the skin.