Kerastase Logo

Kerastase LogoKerastase Logo PNG

The elegant and minimalist logo of Kerastase reflects the product’s development direction and its distinctive features. A Florentine journey inspired the font’s graphics. The classical simplicity of the visualization coexists harmoniously with the idea of perfect beauty.

Kerastase: Brand overview

Paris, France
Kerastase is a trademark of the famous French company L’Oreal, which was established in 1964. It produces professional hair and scalp care products. The products are luxury class and do not contain potentially hazardous components.

Meaning and History

Kerastase Logo History

The brand’s logo is minimalist and elegant. It has no graphic signs. In the center is the word “Kerastase.” All letters are capitalized, but the letter “K” is positioned higher than the other characters. The font is bold and sans-serif. Above the first letter “E” is an acute accent: “É.” This indicates that the sound is read in the French manner, with a closed pronunciation.

Below the brand name is another word – “Paris,” indicating the origin of the cosmetic products. It is smaller in size but has a similar typography.

What is Kerastase?

Kerastase is a brand of the French company L’Oreal Paris. It offers a wide range of hair care products, including sprays, serums, masks, conditioners, shampoos, and more. The product lines are designed to address specific problems, such as restoring dull, damaged, dry, and brittle hair or caring for hair after coloring. The ingredients used in the formulas are highly effective, as they are developed using advanced technologies.

On some emblems, the words “Kerastase” and “Paris” are separated by a long horizontal line. The background is predominantly white. Sometimes, there are versions with a large light-gray letter “K” in the background.

Font and Colors

Kerastase Emblem

The cosmetic brand’s logo consists of a textual part, for which the developers chose a thin faceted font. Specifically, this is Optima, invented in 1958 by designer Hermann Zapf and first published by the company D. Stempel AG from the German city of Frankfurt. Despite the grotesqueness of the font, it has small bulges at the ends, reminiscent of serifs. This is a nod to Roman capitals, which inspired the creation of the font when the author traveled through Florence. As for the color palette of the emblem, it’s simple: it consists of classic black on a white background.

Kerastase Symbol

Kerastase color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C