Kerastase is a trademark of the famous French company L’Oreal, established in 1964. Professional care products for hair and scalp are produced under its label. The products are luxury class and do not contain potentially hazardous components.
Meaning and History
The brand logo is minimalistic and elegant. It has no graphic signs. In the center is the word “Kerastase.” All letters are uppercase, but “K” is higher than the rest of the characters. The font is bold, sans serif. Above the first “E,” there is an acute accent: “É.” This means that the sound is read in a French manner, with a closed pronunciation.
There is another word under the brand name – “Paris,” indicating the origin of cosmetic products. It is smaller but has similar typography.
In some emblems, “Kerastase” and “Paris” are separated by a long horizontal line. The background is predominantly white. Sometimes there are versions with a large light gray “K” in the background.
Font and Colors of the Emblem
The logo of a cosmetic brand consists of a text part, for which the developers have chosen a thin cut font. In particular, this is Optima, invented in 1958 by the designer Hermann Zapf and first published by D. Stempel AG from Frankfurt’s German city. Although the font is grotesque, it has small bulges at the ends, reminiscent of serifs. This is a reference to the Roman capitals, which served as inspiration for the typeface when the author was traveling around Florence. But the color scheme for the emblem is simple: it consists of classic black on a white background.