Kerastase Logo PNG
The elegant, minimalist logo of Kérastase reflects the product’s development direction and distinctive features. A Florentine journey inspired the font’s graphics. The classical simplicity of the visualization coexists harmoniously with the idea of perfect beauty.
In 1964, in L’Oréal’s research labs in Paris, Kérastase was introduced under the direction of François Dalle. At that time, hair care was limited to washing and styling. The brand entered the market with a different premise, focusing on internal hair restoration rather than surface cleansing.
From the start, Kérastase operated through professional salons. Products were distributed exclusively via hairdressers, who assessed hair condition and prescribed tailored routines. This approach separated the brand from mass retail and positioned it within the realm of expert-led care.
Early development focused on the scalp. In 1973, Bain Divalent addressed mixed hair types. In 1979, the brand introduced its first professional hair mask, defining a new category in salon care. By 1984, Nutritive had launched as a deep-nourishment program and remains in production. During its expansion across Europe, Kérastase emphasized coloring and chemical treatments, while competitors such as Wella and Schwarzkopf focused on treatment-based care.
In 2010, Chronologiste and Elixir Ultime marked a shift in the portfolio. L’Huile Originale became the brand’s most recognized product. Fusio-Dose followed in 2011, allowing in-salon customization through concentrated formulas.
Further lines reflected ongoing research. Densifique was introduced in 2013 following long-term trichology studies. Couture Styling launched in 2014, alongside an expansion into Asia and the Middle East. Genesis arrived in 2020, Curl Manifesto in 2021, Symbiose in 2023, and Première in 2024, built around the impact of calcium in hard water on hair structure.
Meaning and History
The brand’s logo is minimalist and elegant. It has no graphic signs. In the center is the word “Kerastase.” All letters are capitalized, but the letter “K” is positioned higher than the other characters. The font is bold and sans-serif. Above the first letter “E” is an acute accent: “É.” This indicates that the sound is read in the French manner, with a closed pronunciation.
Below the brand name is another word, “Paris,” indicating the origin of the cosmetic products. It is smaller in size but has a similar typography.
What is Kerastase?
Kerastase is a brand of the French company L’Oreal Paris. It offers a wide range of hair care products, including sprays, serums, masks, conditioners, shampoos, and more. The product lines are designed to address specific problems, such as restoring dull, damaged, dry, and brittle hair or caring for hair after coloring. The ingredients in the formulas are highly effective because they are developed using advanced technologies.
On some emblems, the words “Kerastase” and “Paris” are separated by a long horizontal line. The background is predominantly white. Sometimes, there are versions with a large light-gray letter “K” in the background.
Font and Colors
The cosmetic brand’s logo consists of a textual part, for which the developers chose a thin faceted font. Specifically, this is Optima, invented in 1958 by designer Hermann Zapf and first published by D. Stempel AG in Frankfurt, Germany. Despite the grotesqueness of the font, it has small bulges at the ends, reminiscent of serifs. This is a nod to Roman capitals, which inspired the font’s design while the author was traveling through Florence. As for the emblem’s color palette, it’s simple: classic black on a white background.
