Kerastase Logo PNG
The elegant and minimalist logo of Kerastase reflects the product’s development direction and its distinctive features. A Florentine journey inspired the font’s graphics. The classical simplicity of the visualization coexists harmoniously with the idea of perfect beauty.
Kerastase: Brand overview
| Founded: | 1964 |
| Founder: | L’Oreal |
| Headquarters: | Paris, France |
| Website: | kerastase-usa.com |
Meaning and History
The brand’s logo is minimalist and elegant. It has no graphic signs. In the center is the word “Kerastase.” All letters are capitalized, but the letter “K” is positioned higher than the other characters. The font is bold and sans-serif. Above the first letter “E” is an acute accent: “É.” This indicates that the sound is read in the French manner, with a closed pronunciation.
Below the brand name is another word – “Paris,” indicating the origin of the cosmetic products. It is smaller in size but has a similar typography.
What is Kerastase?
Kerastase is a brand of the French company L’Oreal Paris. It offers a wide range of hair care products, including sprays, serums, masks, conditioners, shampoos, and more. The product lines are designed to address specific problems, such as restoring dull, damaged, dry, and brittle hair or caring for hair after coloring. The ingredients used in the formulas are highly effective, as they are developed using advanced technologies.
On some emblems, the words “Kerastase” and “Paris” are separated by a long horizontal line. The background is predominantly white. Sometimes, there are versions with a large light-gray letter “K” in the background.
Kerastase: Interesting Facts
Kérastase is a fancy haircare brand from France that makes your hair look and feel amazing. It started in 1964 and is part of the L’Oréal Group.
- How It Started: Kérastase came to life in France and was made for fancy hair salons to give people good hair care.
- Special Hair Check-Ups: Salons examine your hair and scalp closely to determine your hair’s needs and ensure you get effective products.
- First to Make Hair Masks: They were the first to develop hair masks, starting with Masquintense in the 1980s, to help fix damaged hair and make it super soft.
- Feels Fancy: Using their stuff is like a treat because everything about it, from the bottles to the smell and feel, is super nice.
- Known Everywhere: People worldwide, even famous folks, use Kérastase because they trust it to make their hair look great.
- Caring for the Planet: Lately, they’re trying to improve the environment by using packaging that’s not bad for the earth and being careful about where they get their ingredients.
- You Can’t Find It Just Anywhere: You can mostly buy Kérastase in nice salons where experts can tell you how to use it to get the best results.
- Working With Hair Pros: They team up with top hairstylists and beauty influencers who love Kérastase and help spread the word about its quality.
- Something for Everyone: Kérastase has many different products, so no matter what your hair is or needs, they have something that will work for you.
Kérastase is about providing salon-quality haircare at home, ensuring your hair is as healthy and pretty as possible.
Font and Colors
The cosmetic brand’s logo consists of a textual part, for which the developers chose a thin faceted font. Specifically, this is Optima, invented in 1958 by designer Hermann Zapf and first published by the company D. Stempel AG from the German city of Frankfurt. Despite the grotesqueness of the font, it has small bulges at the ends, reminiscent of serifs. This is a nod to Roman capitals, which inspired the creation of the font when the author traveled through Florence. As for the color palette of the emblem, it’s simple: it consists of classic black on a white background.
Kerastase color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
