selling interior Logos and Brands
The sale of furniture, decor, and interior items, from sofas to lamps and tableware, defines the “Selling Interior” section. IKEA, with its flat boxes and self-assembly, Pottery Barn, West Elm, Crate & Barrel, and Restoration Hardware (RH) serve different price segments of the home improvement market. Wayfair, with a range of over 30 million items, has become the largest online furniture retailer. China’s Alibaba and Japan’s Nitori are expanding the geography of interior trade beyond Western markets. The logos in this section belong to retailers that transform empty rooms into living spaces, and competition is fierce in catalog design, showrooms, and the ability to “try out” a sofa against a wall before purchase.