Bauhaus Logo PNG
The company’s desire to create as much cozy, beautiful housing as possible is conveyed by the Bauhaus logo. There are countless goods for repair and construction in stores. But in the elements of the emblem, the same order as on the shelves.
Bauhaus: Brand overview
Heinz-Georg Baus grew up in postwar Germany and worked as a carpenter. In the 1950s, he studied the American DIY retail model, in which chains sold repair and building supplies under one roof. Germany had no comparable format, and customers still had to visit many separate specialist shops.
In 1959, Baus and his father founded the Bauhaus Gesellschaft für Bau- und Hausbedarf. The name combined Bau, meaning construction, and Haus, meaning home. On April 9, 1960, the first Bauhaus self-service store opened in Mannheim, with about 250 square meters of space, 25,000 items, material cutting in the sales area, parking, and delivery for large purchases.
The second store opened in Heidelberg, followed by Karlsruhe and West Berlin in 1967. By 1970, Bauhaus had 10 stores. In 1969, Baus moved the holding structure to Zug, Switzerland, while operations remained in Mannheim. In 1972, the first store outside Germany opened in Austria, followed by Denmark in 1988, the 100th store in Flensburg in 1989, and the first Eastern European store in the Czech Republic in 1993.
In 2013, Bauhaus took over 24 stores from the bankrupt Praktiker chain, adding about $700 million in annual revenue and strengthening its position against OBI and Hornbach. In 2015, Baus created Heinz Baus Privatstiftung to keep the company family-owned. He died in 2016, and leadership passed to his son, Bernd Baus. In 2023, Bauhaus overtook OBI in German sales.
Meaning and History
The company’s founder is a German billionaire named Baus. Therefore, he associated the business’s name with the famous German design style and his last name. The word Bauhaus means “building a house” (Bau and Haus). Therefore, it accurately reflects the essence of the company.
Hans Baus was born the year after the famous Bauhaus school closed, and at 26 (1960), he opened his first store in Mannheim, which offered about 25,000 items. It was the starting point for an active expansion (he opened about one store per year for ten years, then two or more). By 1990, Baus already had 100 stores in different countries. The billionaire turned the business over to his only son, Bernadre.
What is Bauhaus?
A large network of stores offering construction and repair products is widespread across Europe. It appeared in 1960 and today has 250 stores, with a turnover of 6,000 euros.
The company logo was developed only 18 years after the firm’s creation. And from the moment of its appearance, it has not changed. And since the Bauhaus style trend returns in cycles, the logo remains “forever” young.
In developing the logo, we started with the company’s name. Therefore, the logo is made in the Bauhaus style, with its inherent geometric shapes, smooth lines, and minimalism. The logo reflects the basic principles of style.
- Function dictates the form. Each letter of the name is inscribed in its red rectangle. They look like the cubes from which the word is composed. And so the interior design is assembled from the various components, “cubes.” Because the company works for the arrangement of the house, the design used a visual sign of home, on the left side of the three schematic images of houses in the form of flat white pentagons. The division of the word into sections reflects the division of retail space in the stores into specialized departments. At the same time, the company builds all retail spaces itself by buying or leasing the land.
- Minimalism. The emblem consists only of letters and silhouettes of houses, without drawing details.
- Composition of geometric shapes and letters, simplicity. All of the parts of the logo are geometric shapes. The name is written in sans-serif font and uppercase, without emphasizing the first letter.
- The use of bright primary colors. The entire logo is a combination of red and white.
The houses are of different sizes and create a perspective of movement from the background to the foreground. They support the idea of development and improvement and maintain style over the years. The thick red outlines evoke a sense of protection and coziness. Going into the store, you can choose everything you need from A to Z, and the white interior is associated with a lack of furnishings, creating an interior from scratch.
Slim geometric shapes, the same distance between the cubes and houses, the same width and height of white letters, everything forms a sense of harmony.
Each detail casts a short, dark shadow that lifts the logo above the surface, making it three-dimensional. It underscores the multifaceted approach and flights of fancy that Bauhaus stores offer.
Font and Colors
The logo uses a stylish combination of white and red. This is a bright and juicy tandem that immediately raises the mood and suits active action.
- Red is ideal for people who transform their space and visit Bauhaus stores. It is the color of repair, action, and movement. In the Reich, closing the Bauhaus school called their ideas communist, which may also have played a role in the choice of red.
- White is a symbol of renewal. An opportunity to start with a clean slate and create the home of your dreams. White is associated with whitewashing, putty, improvement, newness, durability, and reliability of new things. It perfectly reflects the idea of interior renovation. In addition, the company chooses to sell products produced without harming the environment. Therefore, white is a symbol of ecological purity.
The font is similar to Incompleeta Regular Reveal.