Bauhaus Logo PNG
The Bauhaus logo conveys the company’s desire to create as much cozy, beautiful housing as possible. Stores offer countless goods for repair and construction. But the emblem reflects the same order as the shelves.
Heinz-Georg Baus grew up in postwar Germany and worked as a carpenter. In the 1950s, he studied the American DIY retail model, in which chains sold repair and building supplies under one roof. Germany had no comparable format, and customers still had to visit many separate specialist shops.
In 1959, Baus and his father founded the Bauhaus Gesellschaft für Bau- und Hausbedarf. The name combined Bau, meaning construction, and Haus, meaning home. On April 9, 1960, the first Bauhaus self-service store opened in Mannheim, with about 250 square meters of space, 25,000 items, material cutting in the sales area, parking, and delivery for large purchases.
The second store opened in Heidelberg, followed by Karlsruhe and West Berlin in 1967. By 1970, Bauhaus had 10 stores. In 1969, Baus moved the holding structure to Zug, Switzerland, while operations remained in Mannheim. In 1972, the first store outside Germany opened in Austria, followed by Denmark in 1988, the 100th store in Flensburg in 1989, and the first Eastern European store in the Czech Republic in 1993.
In 2013, Bauhaus took over 24 stores from the bankrupt Praktiker chain, adding about $700 million in annual revenue and strengthening its position against OBI and Hornbach. In 2015, Baus created Heinz Baus Privatstiftung to keep the company family-owned. He died in 2016, and his son, Bernd Baus, took over leadership. In 2023, Bauhaus overtook OBI in German sales.
Meaning and History
The company’s founder is a German billionaire named Baus. He therefore linked the business name to the famous German design style and his last name. The word Bauhaus means “building a house” (Bau and Haus). It accurately reflects the company’s essence.
Hans Baus was born the year after the famous Bauhaus school closed, and at 26 (1960), he opened his first store in Mannheim, which offered about 25,000 items. This marked the start of rapid expansion (he opened about one store per year for ten years, then two or more per year). By 1990, Baus already had 100 stores in different countries. The billionaire turned the business over to his only son, Bernadre.
What is Bauhaus?
A large network of stores offering construction and repair products is widespread across Europe. It appeared in 1960 and today has 250 stores, with a turnover of 6,000 euros.
The company developed its logo only 18 years after its founding. Since then, it has not changed. And since the Bauhaus style trend returns in cycles, the logo remains “forever” young.
In developing the logo, we started with the company’s name. Therefore, the logo is designed in the Bauhaus style, with its inherent geometric shapes, smooth lines, and minimalist aesthetic. The logo reflects these basic principles.
- Function dictates the form. Each letter of the name is inscribed in its red rectangle. They resemble the cubes that make up the word. The interior design is assembled from these components, the “cubes.” Because the company arranges houses, the design uses a visual sign of home: three schematic house images as flat white pentagons on the left. The division of the word into sections reflects how retail space is divided into specialized departments. At the same time, the company builds all retail spaces itself by buying or leasing the land.
- Minimalism. The emblem consists only of letters and house silhouettes, without drawing details.
- Composition of geometric shapes and letters, simplicity. All of the parts of the logo are geometric shapes. The name is written in a sans-serif font and in uppercase, without emphasizing the first letter.
- The use of bright primary colors. The logo combines red and white.
The houses vary in size, creating a sense of movement from the background to the foreground. They support the idea of development and improvement and maintain style over the years. The thick red outlines evoke protection and coziness. When you enter the store, you can choose everything you need from A to Z, and the white interior evokes a lack of furnishings, creating a sense of starting from scratch.
Slim geometric shapes, the same distance between the cubes and houses, the same width and height of white letters- everything forms a sense of harmony.
Each detail casts a short, dark shadow that lifts the logo above the surface, making it three-dimensional. It underscores the multifaceted approach and flights of fancy that Bauhaus stores offer.
Font and Colors
The logo uses a stylish combination of white and red. This is a bright and juicy tandem that immediately raises the mood and suits active action.
- Red is ideal for people who transform their space and visit Bauhaus stores. It is the color of repair, action, and movement. In the Reich, closing the Bauhaus school was called communist, which may also have influenced the choice of red.
- White is a symbol of renewal. It offers an opportunity to start with a clean slate and create the home of your dreams. White is associated with whitewashing, putty, improvement, newness, durability, and reliability of new things. It perfectly reflects the idea of interior renovation. In addition, the company sells products made without harming the environment. Therefore, white symbolizes ecological purity.
The font is similar to Incompleeta Regular Reveal.