Sudan Logos and Brands

The largest African state until 2011, which was split into Sudan and South Sudan, sets the context for the “Sudan” section. Sports federations, national airlines such as Sudan Airways, and state institutions bear references to the Nile, the desert, and Arab-African cultural heritage in their logos. The national football team and the Al-Hilal and Al-Merrikh clubs from Khartoum represent the country in continental tournaments, and their emblems include crescents, stars, and national symbols. The brands in this section reflect the identity of a country located at the crossroads of the Arab world and sub-Saharan Africa, where the visual symbols of institutions capture the complex history of colonialism, independence, and internal conflicts.