SUV Logos and Brands

The sports utility vehicle, which has conquered the global car market and overtaken sedans in sales, defines the SUV segment. The Toyota RAV4, the world’s best-selling SUV; the Tesla Model Y; the Ford Explorer; the BMW X5; and the Hyundai Tucson represent a segment that accounts for more than 45% of global passenger car sales. The SUV concept has evolved from frame-based off-road vehicles (Jeep Wrangler, Land Rover Defender) to crossovers built on passenger-car platforms with load-bearing bodies. Electrification has added the Rivian R1S, Mercedes EQS SUV, and Kia EV9 to the portfolio. The logos in this section mark models whose high ground clearance, enlarged interior, and sense of safety behind the wheel have made SUVs the dominant choice for family buyers on every continent.