talking dog Logos and Brands
Dog characters endowed with speech and human traits in animation, video games, and advertising campaigns are part of the niche section “Talking Dog.” Scooby-Doo (Hanna-Barbera/Warner Bros.), Brian Griffin from Family Guy, Goofy (Disney), and Jake from Adventure Time are iconic animated dogs that speak human language. Advertising mascots, from Spuds MacKenzie (Bud Light) to Taco Bell’s Chihuahua, have used dogs to attract attention. The logos in this section are associated with franchises and campaigns featuring an anthropomorphic dog as the main brand ambassador, and the combination of a recognizable animal and human facial expressions creates an instant emotional response.