The TRENDnet logo conveys the idea of connection, the movement of information, and the interaction of a company that creates communication solutions. The conciseness of its forms reflects reliability and stability, which are key qualities in the field of networking technologies—a symbol embodying technological progress and confidence.
TRENDnet: Brand overview
Founded: | 1990 |
Founder: | Pei and Peggy Huang |
Headquarters: | Torrance, California, U.S. |
Website: | trendnet.com |
Established in 1990 and based in Torrance, California, TRENDnet is an American firm specializing in networking hardware. The company’s product lineup predominantly targets small businesses and home consumers.
TRENDnet produces a broad array of products, including both wired and wireless routers, switches, PCI/USB adapters, and surveillance cameras. The company has built its reputation on providing networking and security products that are affordable and simple to install.
The product portfolio of TRENDnet also includes:
- Power over Ethernet (PoE) switches.
- Network cables.
- Media converters.
- Network-attached storage (NAS) devices.
Although their primary focus is catering to home users’ needs, small offices, and small to medium-sized businesses, they do not primarily serve large-scale enterprises.
TRENDnet’s products are available for purchase through various retail channels such as Best Buy, Fry’s Electronics, and Micro Center and online platforms like Amazon. The company holds a strong position in the North American market as one of the top wired and wireless networking solutions providers. However, its market presence outside the United States and Canada is less pronounced.
In recent years, TRENDnet has broadened its reach into new territories, such as mesh WiFi systems and home automation devices. The company competes directly with brands like TP-Link, Netgear, and D-Link, particularly in the small office/home office (SOHO) networking market segment.
Meaning and History
What is TRENDnet?
This American company offers affordable networking equipment, making network technology accessible to small businesses and home users. It provides reliable and easy-to-install data storage systems, switches, Wi-Fi routers, network security cameras, and adapters. Special attention is given to home security solutions, including “smart home” systems that allow automation of various processes in the office or home, as well as video surveillance with remote access and control via mobile applications.
1990 – 2005
2005 – 2013
2013 – today
TRENDnet color codes
Dark Midnight Blue | Hex color: | #003260 |
---|---|---|
RGB: | 0 50 96 | |
CMYK: | 100 48 0 62 | |
Pantone: | PMS 648 C |