TRENDnet Logo

Established in 1990 and based in Torrance, California, TRENDnet is an American firm specializing in networking hardware. The company’s product lineup predominantly targets small businesses and home consumers.

TRENDnet produces a broad array of products, including both wired and wireless routers, switches, PCI/USB adapters, and surveillance cameras. The company has built its reputation on providing networking and security products that are affordable and simple to install.

The product portfolio of TRENDnet also includes:

• Power over Ethernet (PoE) switches.
• Network cables.
• Media converters.
• Network-attached storage (NAS) devices.

Although their primary focus is catering to home users’ needs, small offices, and small to medium-sized businesses, they do not primarily serve large-scale enterprises.

TRENDnet’s products are available for purchase through various retail channels such as Best Buy, Fry’s Electronics, and Micro Center and online platforms like Amazon. The company holds a strong position in the North American market as one of the top wired and wireless networking solutions providers. However, its market presence outside the United States and Canada is less pronounced.

In recent years, TRENDnet has broadened its reach into new territories, such as mesh WiFi systems and home automation devices. The company competes directly with brands like TP-Link, Netgear, and D-Link, particularly in the small office/home office (SOHO) networking market segment.