The UEFA Euro 2028 logo reflects the unity of the four host countries: Wales, Scotland, Ireland, and England. The design symbolizes the collaboration of the tournament’s organizers and their collective contribution to football development. The emblem’s dynamic style highlights the excitement of the competition, as victory is the ultimate goal for all teams.
UEFA Euro 2028: Brand overview
In October 2021, UEFA officially began the bidding process for UEFA Euro 2028, marking the start of preparations for the tournament. Several nations expressed significant interest in hosting the European Championship during the initial phase.
By March 2022, two formal bids were submitted: one from Turkey and a joint bid from the United Kingdom and Ireland, representing England, Scotland, Wales, Northern Ireland, and the Republic of Ireland. This marked a pivotal stage in the host selection process.
On October 4, 2023, UEFA announced that the joint bid from the United Kingdom and Ireland had been selected to host the event. The decision was made during UEFA’s executive committee meeting in Nyon, Switzerland.
The winning proposal included ten venues for matches, such as Wembley Stadium and the Tottenham Hotspur Stadium in London, the Etihad Stadium in Manchester, St. James’ Park in Newcastle, Villa Park in Birmingham, Hampden Park in Glasgow, Casement Park in Belfast, Aviva Stadium in Dublin, the Principality Stadium in Cardiff, and Everton’s new stadium in Liverpool. Wembley Stadium, with a capacity of 90,000, is expected to host the championship’s final match.
This tournament will make history as the first European Championship to be hosted across five countries, marking a unique milestone in its legacy.
Preparations for the competition are ongoing. Organizers focus on upgrading infrastructure, enhancing transportation systems, and ensuring robust security measures for the event. The 2028 championship is anticipated to be one of the most ambitious sporting events ever held in the United Kingdom and Ireland, promising to leave a lasting impact on the region.
Meaning and History
What is UEFA Euro 2028?
This is a large-scale European football championship to be hosted by the United Kingdom and Ireland in 2028. The tournament will bring together 24 of the best national teams in Europe, playing in modern stadiums, including Wembley in London and Aviva Stadium in Dublin. This event combines football, culture, and passion, turning the competition into a true sports festival. Each host city will contribute its atmosphere, creating a unique experience for players and fans, while the spectacular matches will deliver unforgettable emotions.
Temporary Logo
Since this is not the final UEFA Euro 2028 logo, the designers did not devote much attention to it. The design lacks creativity and memorable symbols that could highlight the football tournament’s unique identity. Instead, the emblem is largely informational, providing key details about the international championship: its name, the year it will take place, and the countries hosting the final matches.
At the top is the Union of European Football Associations emblem: two thin arcs with the abbreviation “UEFA” in between. The word is curved into an arch to convey the boundless energy of the sports organization responsible for one of the most prestigious club tournaments in the world.
The original bold typeface also reflects dynamism. It is free of serifs, flourishes, or other decorative elements, yet its simplicity captures attention. The contrast between sharp angles and soft curves makes the text appear asymmetrical. The most distinctive feature is the letter “A,” with a rounded top and a diagonal crossbar that doesn’t reach the left line. This typeface conveys UEFA’s positivity, determination, and ambition.
In the center is a massive “EURO2028” inscription, radiating power and grandeur. Designers attempted to make it compact by removing the space between the word and the number, but this had little effect—its bulky letters and numerals visually dominate the other elements of the logo. Their imposing appearance emphasizes the importance of the championship, where the fate of leading football teams will be decided and the Henri Delaunay Trophy awarded.
Despite the lack of space between “EURO” and “2028,” the text is visually divided into two parts because the letters are bolder than the numbers. This contrast gives the text character and prevents it from blending into a solid black mass. The geometric sans-serif font is clear, balanced, and minimalist. Designers used it to ensure the emblem remains legible even when resized.
The bottom line displays the host countries’ names: “UK&IRELAND.” Wales, Scotland, Ireland, and England jointly bid to host UEFA Euro 2028, meaning the final matches will be played in multiple countries. This section of the logo uses a thin font. The letters lack serifs or decorative elements, giving the text a restrained and minimalist appearance. The upper diagonal of the “K” and the right leg of the “R” features gentle curves, contrasting with the perfectly straight lines.
Since this is a draft emblem version, the designers chose not to experiment with colors. Instead, they opted for a simple black-and-white combination, ensuring maximum text clarity. However, the monochrome palette has a drawback: it fails to capture the vibrant emotions of fans, the excitement of competing teams, and the passionate love for football.