Vattenfall Logo PNG
Vattenfall: Brand overview
Vattenfall, which means “waterfall” in Swedish, originated as a state-owned company in Sweden in 1909. The company was established to manage Sweden’s hydropower resources and quickly became one of the largest players in the European hydropower generation sector. Today, Vattenfall remains one of the largest hydropower producers in Europe.
In the decade of the 1960s, Vattenfall took an ambitious approach to diversifying its energy portfolio. The company began to venture into nuclear and coal power and expanded its operations outside Sweden. The acquisition of assets in Germany, the Netherlands, and Poland further strengthened its position in the European energy market.
In the 1990s, Vattenfall reached a turning point in its history: the company changed from a state-owned enterprise to a publicly traded company. This transition marked a phase of aggressive growth for the company, which included a strategic shift towards renewable energy sources, including wind and solar. This has allowed Vattenfall to expand its reach and become a leader in sustainable energy.
Vattenfall has now successfully established itself as one of Europe’s leading energy companies, with operations in Sweden, Germany, the Netherlands, Poland, the UK, and Denmark. In addition, Vattenfall is a strong advocate of renewable energy and is committed to reducing greenhouse gas emissions to ensure a more sustainable future.
In 1909, the Swedish government established Vattenfall, marking the beginning of its journey to becoming a significant force in the energy industry.
In 1954, Vattenfall commissioned the world’s first nuclear power plant, revolutionizing the way energy is produced and consumed.
In 1968, Vattenfall embarked on a significant growth trajectory, marking its expansion into Germany with the acquisition of PreussenElektra.
The privatization of Vattenfall in 1995 marked a new era for the company, opening up new opportunities.
In 2000, Vattenfall Sweden’s acquisition of Dutch energy company Nuon was a notable milestone.
In 2011, Vattenfall made a strategic decision to sell its Polish assets, signaling a fundamental shift in its international business strategy.
In 2017, Vattenfall announced an ambitious goal to phase out coal-fired generation by 2030, marking a major shift towards a more sustainable energy future.
Meaning and History
1909 – 2018
2018 – today
The logo of a Swedish energy company is a text in a strict style with bold sans-serif letters. The letters are in a uniform style and look very businesslike. They have a wide base and top that are sharply trimmed, which emphasizes the reliability of the company. The company supplies electricity not only to its own country but also to neighboring countries. The word “Vattenfall” is typed in uppercase sans serif font and colored dark gray. To the right is a two-color circle: one half is yellow, and the other half is blue.
The circle next to the word is very cool. The yellow and blue colors are reminiscent of electricity and water, two things the company deals with. The dark gray text gives the impression of seriousness, making you think that this is a company that knows its business.
Vattenfall color codes
| Davy’s Gray | Hex color: | #4e4b48 |
|---|---|---|
| RGB: | 78 75 72 | |
| CMYK: | 0 4 8 69 | |
| Pantone: | PMS 418 C |
| Gold | Hex color: | #ffd901 |
|---|---|---|
| RGB: | 255 217 1 | |
| CMYK: | 0 15 100 0 | |
| Pantone: | PMS 109 C |
| French Blue | Hex color: | #0f72ba |
|---|---|---|
| RGB: | 15 114 186 | |
| CMYK: | 92 39 0 27 | |
| Pantone: | PMS 3005 C |
