Verbatim Logo

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Verbatim: Brand overview

Founder:Reid Anderson
Charlotte, North Carolina, U.S.
Verbatim, an American company based in Charlotte, North Carolina, has been a significant player in the data storage industry since its foundation in 1969. Initially, it was a subsidiary of the Fuji Photo Film Company. It gained popularity for its role in producing recordable media such as CDs, DVDs, Blu-ray discs, and magnetic tapes.

In addition to these well-known offerings, Verbatim also manufactures various digital storage products. This includes external hard drives, USB flash drives, memory cards, and solid-state drives. The brand name ‘Verbatim’ became synonymous with high-quality optical media during the height of the CD/DVD era and was a common supplier to media manufacturers.

In 2017, Mitsubishi Chemical Holdings purchased Verbatim. Despite the acquisition, Verbatim continues to function under its original name and maintains its established reputation within the industry.

Throughout its operation, Verbatim has had to compete with prominent brands in the removable storage media sector, including Sony, Panasonic, JVC, and Imation. Regardless, Verbatim has established a global distribution network spanning the Americas, Europe, the Middle East, Africa, and Asia Pacific.

An important point of pride for Verbatim is its role in leading the transition in data storage methods, from punched cards and computer tapes to optical storage media, thus reflecting its commitment to innovation in the field.

Meaning and History

Verbatim Logo History

1978 – 2007

Verbatim Logo 1978

2007 – today

Verbatim Logo

Verbatim color codes

Medium Candy Apple RedHex color:#e3062f
RGB:227 6 47
CMYK:0 97 79 11
Pantone:PMS 185 C
Marian BlueHex color:#2e3b92
RGB:46 59 146
CMYK:68 60 0 43
Pantone:PMS 287 C