Verbatim Logo PNG
The Verbatim logo is a concise accent that finds its place in users’ minds. Its clean lines and precision make it a constant companion of reliable technology. It conveys a sense of confidence you can rely on when entrusting your most important data.
Verbatim: Brand overview
| Founded: | 1969 |
| Founder: | Reid Anderson |
| Headquarters: | Charlotte, North Carolina, U.S. |
| Website: | verbatim.com |
Verbatim, an American company based in Charlotte, North Carolina, has been a significant player in the data storage industry since its foundation in 1969. Initially, it was a subsidiary of the Fuji Photo Film Company. It gained popularity for its role in producing recordable media such as CDs, DVDs, Blu-ray discs, and magnetic tapes.
In addition to these well-known offerings, Verbatim also manufactures various digital storage products. This includes external hard drives, USB flash drives, memory cards, and solid-state drives. The brand name ‘Verbatim’ became synonymous with high-quality optical media during the height of the CD/DVD era and was a common supplier to media manufacturers.
In 2017, Mitsubishi Chemical Holdings purchased Verbatim. Despite the acquisition, Verbatim continues to function under its original name and maintains its established reputation within the industry.
Throughout its operation, Verbatim has had to compete with prominent brands in the removable storage media sector, including Sony, Panasonic, JVC, and Imation. Verbatim has established a global distribution network spanning the Americas, Europe, the Middle East, Africa, and Asia Pacific.
An important point of pride for Verbatim is its role in leading the transition in data storage methods from punched cards and computer tapes to optical storage media, which reflects its commitment to innovation in the field.
Meaning and History
What is Verbatim?
This American company has become a leader in manufacturing data storage devices, offering memory cards, flash drives, and disks known for their exceptional reliability in data preservation. Owned by the Japanese conglomerate Mitsubishi Chemical, it produces a wide range of data storage devices—from modern SSDs and USB flash drives to optical disks such as CDs, DVDs, and Blu-rays. A distinguishing feature of its products is strict quality control and special protective coatings that ensure long-term data storage. The company also manufactures accessories with an optimal balance of price and quality, including external hard drives, keyboards, and computer mice.
1978 – 2007
2007 – 2024
2024 – today
