Vitek Logo

Vitek, a Russian household appliances brand, has been in operation since the year 2000. Although the trademark finds its registration in Austria, the company’s manufacturing hubs are nestled in China and Turkey. Interestingly, Vitek falls under the ownership of Golder Electronics, a company firmly rooted in Russia.

Vitek’s product array is comprehensive, stretching from refrigerators and washing machines to various small kitchen appliances. The brand’s primary focus rests on consumers situated within Russia and other Commonwealth of Independent States (CIS) countries.

The key to Vitek’s strategy lies in its utilization of manufacturing bases in China and Turkey. This approach allows the brand to present quality appliances at prices that fall within a more affordable range. Hence, even though Vitek is a Russian brand, its operations are anchored in foreign manufacturing, and it predominantly serves the regional markets in Russia and CIS countries.

The home appliance sector within these target regions is quite competitive, with brands like Bosch, Samsung, and LG vying for market share. In essence, Vitek is a subsidiary of Golder Electronics, proudly wearing its Russian identity while manufacturing its offerings in China and Turkey, primarily for its local and CIS customers.