The Xperia logo seamlessly integrates into everyday life. Its concise lines and minimalist style reflect functionality and convenience. The logo appears on devices designed to support the user in any situation, remaining a reliable assistant that simplifies daily tasks.
Xperia: Brand overview
Founded: | 27 October 2008 |
Founder: | Sony |
Headquarters: | Minato, Tokyo, Japan |
Xperia is Sony Mobile’s line of smartphones and tablets, with its first Android smartphone hitting the market in 2008 under the Sony Ericsson brand. After Sony acquired Ericsson’s stake in 2012, the Xperia line became solely associated with Sony Mobile.
The Xperia brand has become synonymous with Sony’s Android smartphones, covering a spectrum of price ranges. Over the years, several popular models have emerged, such as the Xperia Z, Xperia XA, Xperia 1, Xperia 5, and Xperia XZ. In addition, Sony ventured into the tablet market with releases like the Xperia Tablet Z.
Multimedia capabilities, camera performance, and entertainment options are central to Xperia smartphones, making them a go-to choice for many users seeking these features. Competing in the Android phone market, Xperia goes head-to-head with brands like Samsung, OnePlus, and Google Pixel.
Nevertheless, Xperia has faced challenges in securing a significant market share compared to its rivals. Despite these obstacles, Sony continues to be one of the rare traditional electronics companies that produce phones under its brand, demonstrating its ongoing commitment to the mobile market.
Meaning and History
What is Xperia?
This line of mobile devices combines advanced cameras, displays, and audio technologies. These smartphones have a unique design featuring straight, minimalist lines, water resistance in many models, and professional camera functions borrowed from the Sony Alpha series of cameras. Key features include displays with a cinematic 21:9 aspect ratio, high-quality stereo speakers, and dedicated professional photo and video shooting modes. The compact flagship models in this line are known for delivering full performance in a more compact form factor than competitors.
2008 – today
Xperia color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |