Zanussi Logo

With its roots in Italy, Zanussi is a renowned home appliance brand currently under the umbrella of the Electrolux Group. The brand traces its origin to Pordenone, Italy, established by Antonio Zanussi in 1916. The company began its journey producing stoves and ovens.

Over time, Zanussi evolved into one of Italy’s top manufacturers of household appliances, producing a broad array of products, including refrigerators, dishwashers, washing machines, and more. The brand caught the attention of Electrolux, which acquired it in 1984. Under the stewardship of Electrolux, Zanussi transformed into a significant brand with a pan-European presence.

Zanussi has been known for its innovative product development, such as its first fully automatic washing machine launched in 1959 and a ground-breaking horizontal axis washing machine in 1994. The brand’s current offerings encompass a range of appliances, including refrigerators, ovens, hobs, washing machines, dryers, and hoods.

Zanussi enjoys considerable brand recognition in Europe, particularly in Italy and Eastern European markets. The brand capitalizes on advanced technologies like jet stream ovens and auto-dosing wash systems in its product line. Zanussi operates manufacturing plants in Italy and Poland, illustrating its continued commitment to European manufacturing.

The company focuses on providing practical and affordable solutions for home appliances. This strategy has allowed it to serve a broad customer base rather than only targeting the high-end market.