Zanussi Logo

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Zanussi: Brand overview

Founder:Antonio Zanussi
Pordenone, Italy
With its roots in Italy, Zanussi is a renowned home appliance brand currently under the umbrella of the Electrolux Group. The brand traces its origin to Pordenone, Italy, established by Antonio Zanussi in 1916. The company began its journey producing stoves and ovens.

Over time, Zanussi evolved into one of Italy’s top manufacturers of household appliances, producing a broad array of products, including refrigerators, dishwashers, washing machines, and more. The brand caught the attention of Electrolux, which acquired it in 1984. Under the stewardship of Electrolux, Zanussi transformed into a significant brand with a pan-European presence.

Zanussi has been known for its innovative product development, such as its first fully automatic washing machine launched in 1959 and a ground-breaking horizontal axis washing machine in 1994. The brand’s current offerings encompass a range of appliances, including refrigerators, ovens, hobs, washing machines, dryers, and hoods.

Zanussi enjoys considerable brand recognition in Europe, particularly in Italy and Eastern European markets. The brand capitalizes on advanced technologies like jet stream ovens and auto-dosing wash systems in its product line. Zanussi operates manufacturing plants in Italy and Poland, illustrating its continued commitment to European manufacturing.

The company focuses on providing practical and affordable solutions for home appliances. This strategy has allowed it to serve a broad customer base rather than only targeting the high-end market.

Meaning and History

Zanussi Logo History


Zanussi Old Logo


Zanussi New Logo

Zanussi color codes

Rich BlackHex color:#04171d
RGB:4 23 29
CMYK:86 21 0 89
Pantone:PMS Black 6 C
Pigment GreenHex color:#009f3b
RGB:0 159 59
CMYK:100 0 63 38
Pantone:PMS 7739 C
Maximum RedHex color:#d41317
RGB:212 19 23
CMYK:0 91 89 17
Pantone:PMS 485 C
Golden YellowHex color:#ffde01
RGB:255 222 1
CMYK:0 13 100 0
Pantone:PMS 107 C