A4Tech: Brand overview
A4Tech, hailing from Taiwan, is a well-known manufacturer of computer peripherals and electronics. The company began its journey in 1987, specializing mainly in creating mice for PCs. Over time, A4Tech has expanded its horizons, and now its product range covers a multitude of items.
Today, A4Tech’s product line includes mice, keyboards, webcams, headsets, game controllers, and other important PC accessories. The company’s products, recognized for their quality and affordability, are sold globally under such well-known brands as Bloody, X-710, V-Track, and Gaming Gear. These brands target various sectors, including the consumer market and the dynamic world of gaming.
A4Tech conducts research and development in Taiwan and has manufacturing units in China to support its production needs. The company has gained significant recognition for its gaming brand, Bloody, specializing in gaming mice, keyboards, and headsets.
More recently, A4Tech has become one of the world’s largest manufacturers of computer mice, with a production volume of more than 10 million units per year. The company employs more than 1,000 employees worldwide and has distribution agreements with leading retailers such as Best Buy, Amazon, and Newegg.
A4Tech’s business philosophy is based on producing low-cost but specialized peripherals targeting niche markets, including gaming, business, and home. Although the company does not enjoy the same prominence as leading brands such as Logitech, it maintains a significant market share, especially in Asian markets, due to the unique and customizable design of its products.
Meaning and History
What is A4Tech?
Founded in 1987, A4Tech Co., Ltd., a renowned Taiwanese electronics and computer hardware firm, has consistently remained a pioneer in its field. The brainchild of Robert Cheng, A4Tech began its journey by manufacturing computer mice and then expanded its product line to include many other computer accessories. Today, A4Tech Co., whose manufacturing facilities are located in New Taipei, Taiwan, stubbornly maintains its industry leadership.
1987 – 2007
2007 – 2008
2008 – today
A4Tech Logo Color Codes:
- Black: Hex code: #000000; RGB values: 0, 0, 0; CMYK values: 0, 0, 0, 100; Pantone code: PMS Process Black C
- Orange peel: Hex code: #ff9c00; RGB values: 255, 156, 0; CMYK values: 0, 39, 100, 0; Pantone code: PMS 137 C
FAQ
What does the A4Tech logo stand for?
The A4Tech logo uses a striking combination of black and yellow colors. Black signifies authority and power, while the yellow triangle integrated into the letter “A” symbolizes the company’s commitment to innovation, creativity, and effective communication.
Is A4Tech a good brand?
Certainly, A4Tech mice are often chosen by consumers frustrated by the short-lived products of better-known brands. The company also offers reliable wireless options that have received positive reviews.