The Swiss consulting company Acrea, operating at the intersection of the financial sector and healthcare, has unveiled a refreshed design created by the agency Alphamark. The company is known as a consultant in digital transformation, working with major banks, pension funds, insurance organizations, and fast-growing startups.
The identity was updated in line with the motto “Making Digital Work.” The new visual system reflects Acrea’s position as a mature and reliable partner offering digital solutions that directly impact client performance.
The main change concerns the logo. Previously, it featured an orange diagonal line inside the letter “a.” The new version abandons this decorative element, focusing instead on a strict typeface. It conveys stability and balance, underscoring the company’s confidence in its expertise.
The system includes a brand symbol designed for digital channels. Its simple geometric form highlights Acrea’s technological character and makes the mark convenient for use in social media, mobile applications, and corporate services.
The color palette is based on three core tones: Black Pearl, white, and sand. For digital accents, a rich blue was chosen, associated with technology and modern interfaces. The visual system is complemented by photography with warm lighting, creating a sense of personal connection and reflecting the company’s focus on human interaction.
Alphamark paid attention to both graphics and Acrea’s corporate culture. The company’s consultants work closely with clients, and the new style was designed to enable employees to easily apply it in business communications, from presentations to personal meetings.
The website was also updated. Its structure has become more compact. Concise wording communicates the key benefits of cooperation. Visual blocks are supported by the new graphic system, which appears equally suitable on both mobile devices and widescreen displays.
The update has made Acrea more competitive in the Swiss market. The new style presents the company as a trusted expert, ready to address digitalization challenges of any scale. The visual identity now works as a tool of trust, demonstrating a combination of professionalism and modernity.