APC Logo PNG
The APC logo is lively and fiery. It demonstrates the flow of energy and the on-and-off state of an electrical circuit, controlled by the brand’s gadgets. All elements of the emblem point to the power-storage devices needed for an uninterrupted power supply.
APC grew out of a failed solar-power idea. Three MIT-trained electrical engineers, including Neil Rasmussen and Emanuel Landsman, incorporated American Power Conversion Corporation in Massachusetts on March 11, 1981. The company first relied on government funding for solar-energy work. Still, it had no product ready for a real market.
In 1982, APC shifted toward lead-acid batteries for personal computer backup power. The batteries gave users time to save data during voltage drops or outages. When solar subsidies ended in 1984, APC released its first UPS, the Model 750, and moved fully into uninterruptible power supplies.
Roger Dowdell Jr. became president and CEO in 1985 and pushed APC into organized manufacturing and distribution. In 1986, the company opened a Rhode Island plant and released the 450AT+, later named “Editor’s Choice” by PC Magazine. APC went public on NASDAQ under APCC in 1988, then introduced PowerChute software in 1989 and built distribution through Tech Data and Ingram Micro.
In 1990, APC moved its headquarters to West Kingston, Rhode Island, and launched Smart-UPS to compete with Exide Electronics Group in network power protection. The company opened a plant in Galway, Ireland, in 1994 and bought Denmark’s Silcon A/S in 1998, the year sales passed $1 billion. Schneider Electric announced a $6.1 billion acquisition in 2006 and closed it in 2007. Schneider Electric integrated APC into MGE UPS Systems, and by 2011, APC by Schneider Electric became a product brand within Schneider Electric’s IT Business Unit.
Meaning and History
The company’s logo has always used a similar concept, with the letters APC. Various transformations mainly concerned changes to font and writing style. All emblems demonstrate dynamism, alternating between accumulation and the release of current. Despite the absence of drawings and diagrams, the emblems vividly convey situations where APC equipment is an excellent solution.
What is APC?
A technology company that operated in the data processing center, uninterruptible power supply, software, cables, and monitoring sectors. Since 2011, it has operated as a product brand, and its divisions have become part of Schneider Electric’s computer division.
1987 – 1993
The first logo was not entirely clear. It consisted of three red letters leaning to the right. However, the inscription above them made the exact symbols impossible to decipher. Inside the white stripe, the company’s full name, American Power Conversion, was placed. The words, like a news ticker, crossed the abbreviation.
The approach embodied the movement of current, wires, and electricity. It showed that thanks to tPC, the equipment is protected. The company’s technology keeps voltage in check, preventing surges and departures from established boundaries.
At the same time, the white color inside the stripe limited the safe area, and the red color conveyed violations.
The full name’s intrusion into the red symbols also denotes intervention when electricity is no longer supplied. APC equipment helps during this period.
1993 – 2007
2007 – today
In 2007, Schneider Electric acquired the company, and its brand name was changed to APC. With this, the logo was updated.
The modern company emblem consists of three large red letters, the first of which is slightly modified to indicate the brand’s field of activity. The modified symbols also made the emblem more recognizable.
- The “A” is designed as an open triangle, resembling an electrical circuit that closes when power is turned off and then powers the computer. The letter also resembles a storage device that accumulates charge.
- The letter R is missing the upper part of the main glyph, leaving the circle open. The image shows a bend, indicating a bypass route and additional options for APC equipment owners.
The incomplete symbols suggest the logo is still under development. This approach reflects the company’s constant, dynamic development and year-to-year transformation. The firm does not plan to rest on its laurels. In addition to uninterrupted power supply, APC offers software and data centers.
The gaps also indicate an interruption in the electricity supply. This is when APC gadgets are needed.
The abbreviation is underlined by a thin black line, below which a small message states that the brand belongs to Schneider Electric. The inscription is in green and black.
The two-level arrangement makes the sign more interesting, and the different colors lift the mood with their brightness. Its compact size allows the symbol to be placed on various surfaces. The rectangle created by the inscription hints at the technical field of work and the silhouettes of equipment produced under this brand.
Font and Color
The main color present in all company logos is red. It symbolizes electric current, evoking the energy and power that drive electronics. The shade represents the speed of electron propagation. The color also signals leadership, as APC is one of the industry’s leading companies in the US.
The logos also use black and green colors. Adding a green shade to the “by” part suggests that APC’s acquisition by Schneider Electric has given the manufacturer new life and will support its development.
Black for Schneider Electric signifies power and dominance, reflecting the corporation’s status as the largest among its subsidiaries.
The inscription’s font is distinctive because the first two letters of the abbreviation have been transformed.