APC Logo PNG
The APC logo is lively and fiery. It demonstrates the flow of energy and the on-and-off state of an electrical circuit, controlled by the brand’s gadgets. All elements of the emblem point to the power storage devices necessary for an uninterrupted power supply.
APC: Brand overview
APC grew out of a failed solar-power idea. American Power Conversion Corporation was incorporated in Massachusetts on March 11, 1981, by three MIT-trained electrical engineers, including Neil Rasmussen and Emanuel Landsman. The company first relied on government funding for solar-energy work. Still, it had no product ready for a real market.
In 1982, APC shifted toward lead-acid batteries for backup power in personal computers. The batteries gave users time to save data during voltage drops or outages. When solar subsidies ended in 1984, APC released its first UPS, the Model 750, and moved fully into uninterruptible power supplies.
Roger Dowdell Jr. became president and CEO in 1985 and pushed APC into organized manufacturing and distribution. In 1986, the company opened a Rhode Island plant and released the 450AT+, later named “Editor’s Choice” by PC Magazine. APC went public on NASDAQ under APCC in 1988, then introduced PowerChute software in 1989 and built distribution through Tech Data and Ingram Micro.
In 1990, APC moved its headquarters to West Kingston, Rhode Island, and launched Smart-UPS, competing with Exide Electronics Group in network power protection. The company opened a Galway, Ireland plant in 1994 and bought Denmark’s Silcon A/S in 1998, the year sales passed $1 billion. Schneider Electric announced a $6.1 billion acquisition in 2006 and closed it in 2007. APC was integrated into MGE UPS Systems, and by 2011, APC by Schneider Electric became a product brand within Schneider Electric’s IT Business Unit.
Meaning and History
The company’s logo has always used a similar concept, with the letters APC. Various transformations mainly concerned changes to font and writing style. All emblems demonstrate dynamism, alternating between accumulation and the release of current. Despite the absence of drawings and diagrams, the emblems vividly tell about situations where APC equipment will be an excellent solution.
What is APC?
A technology company that operated in the data processing center, uninterruptible power supply, software, cables, and monitoring sectors. Since 2011, it has been a brand of products, and its operating divisions have become part of Schneider Electric’s computer department.
1987 – 1993
The first logo was not entirely clear. It consisted of three red letters leaning to the right. However, the inscription executed over them did not allow us to decipher the exact symbols depicted. Inside the white stripe, the company’s full name, American Power Conversion, was placed. The words, like a news ticker, crossed the abbreviation.
The approach embodied the movement of current, wires, and electricity. It showed that thanks to the APC, the equipment is protected. The company’s technology will prevent the voltage from getting out of control, with no surges or departures from the established boundaries.
At the same time, the white color inside the stripe limited the safe area, and the red color conveyed violations.
The intrusion of the full name into the red symbols also denotes intervention when electricity is no longer supplied. It is the APC equipment that helps to work during this period.
1993 – 2007
2007 – today
In 2007, Schneider Electric acquired the company, and its brand name was changed to APC. In connection with this, the logo was updated.
The modern company emblem consists of three large red letters, the first of which is slightly transformed to convey information about the brand’s field of activity. The modification of the symbols also made the emblem more recognizable.
- The “A” is designed as an open triangle, resembling an electrical circuit that closes when power is turned off and then powers the computer. The letter also resembles a storage device that accumulates charge.
- The letter R lacks the upper part of the main glyph, making the circle open. The image shows a bend, indicating a bypass route and additional options for APC equipment owners.
The incomplete symbols suggest ongoing work on the logo. This approach reflects the company’s constant, dynamic development and transformation year to year. The firm does not plan to rest on its laurels. Now, in addition to an uninterrupted power supply, APC offers software and data centers.
The gaps also indicate the cessation of the electricity supply. It is at this moment that APC gadgets are needed.
The abbreviation is underlined by a thin black line, below which a small message states that the brand belongs to Schneider Electric. The inscription is in green and black.
The two-level arrangement makes the sign more interesting, and the use of different colors lifts the mood with its brightness. The compactness allows the symbol to be placed on various surfaces. The image of the rectangle created by the inscription hints at the technical field of work and the silhouettes of equipment produced under this brand.
Font and Color
The main color present in all company logos is red. It symbolizes electric current, reminiscent of energy and power that drives electronics. The shade represents the speed of electron propagation. The color also speaks to a leading position, as APC is one of the leading companies in the industry in the US.
The logos also use black and green colors. Adding a green shade to the “by” part shows that APC’s acquisition by Schneider Electric has given the manufacturer new life and will contribute to its development.
Black for Schneider Electric signifies power and dominance, reflecting the corporation’s status as the largest among its subsidiaries.
The font of the inscription is distinctive because of the transformation of the first two letters of the abbreviation.