UPS Logos and Brands

United Parcel Service, founded in 1907 in Seattle as a parcel delivery service by boy couriers, has grown into a global logistics giant, and the “UPS” section is dedicated to the company’s logos. The shield with the UPS acronym, which first appeared in 1937 and was redesigned by Paul Rand in 1961, has become one of the most recognizable emblems in global logistics. UPS’s brown trucks, planes, and warehouse complexes serve more than 220 countries, and the company delivers about 25 million packages daily. This section traces the evolution of the logo from early versions with a bow on the package to the modern minimalist shield, illustrating a century of visual transformation for one of America’s largest private employers.