Ariete Logo PNG
The Ariete logo emphasizes the brand’s core idea — creating technology that helps in everyday life. Its simple and expressive design conveys the image of a reliable partner, offering comfort and thoughtfulness in every detail. This highlights the company’s responsibility for the quality of its products.
Ariete: Brand overview
Founded in a humble workshop near Milan, Italy, in 1960, Ariete is a family-owned Italian company celebrated for producing small household appliances, emphasizing coffee machines and irons. Its creation is the brainchild of the Ariete family, who continue to retain ownership to this day.
Ariete’s offerings encompass a wide range of products, such as drip coffee makers, espresso machines, coffee grinders, electric kettles, and steam irons. These appliances, renowned for their high-quality craftsmanship, innovative features, and affordability, have earned Ariete a global reputation. The company’s product range is distributed worldwide under brand names, including Ariete, Coffinett, and Ironika.
While Ariete is particularly known for coffee machines and irons, its product line extends beyond these items to incorporate other household essentials like blenders, juicers, toasters, hair dryers, vacuum sealers, and fans. Ariete’s penchant for stylish design and modern Italian aesthetics is evident in its products, which have won several awards over the years.
The company maintains its factories and headquarters in Northern Italy, employing over 300 people. By exporting its products to more than 60 countries worldwide, Ariete has become one of Italy’s foremost manufacturers of small domestic appliances.
A unique aspect of Ariete’s approach to product design is its regular collaboration with prominent Italian designers to produce special limited-edition products, further enhancing its reputation for style and innovation.
Meaning and History
What is Ariete?
This Italian manufacturer of compact electric household appliances for the kitchen and home. The company is known for the aesthetic design and functionality of its products. The range includes coffee machines, blenders, mixers, food processors, and other devices designed with a focus on style and ease of use.
1964 – today
The Ariete logo visually expresses the company’s active, modern, and goal-oriented character. The name is written in large, bold letters with a slight rightward slant. This letterform creates an impression of speed while also conveying the reliability and stability of the brand’s products.
The design of the letters combines smooth and sharp lines. The rounded shapes make the typeface appear harmonious and friendly, while the sharp angles add clarity and expression. The letter “A” features an unusual detail—its crossbar extends to the left, resembling an arrow pointing forward. Meanwhile, the letter “e” is elongated to the right, giving the overall composition a sense of completeness and balance.
The logo is bright red, directly associated with strength, energy, and forward motion. This vivid shade makes the brand stand out among competitors and is easily recognizable on store shelves and product packaging.
A distinctive feature of the typeface is its bold and thick diagonal lines, which create an impression of dynamism and modernity. The extended elements of the letters add emphasis and highlight the brand’s focus on advanced technology and aesthetic appeal in home appliances.
The name “Ariete” has Italian origins and translates to “ram” or “battering ram,” evoking associations with persistence, determination, and strength. This name reflects the company’s confidence in its products and commitment to active growth.