Ariston Logo PNG
The Ariston logo is created for those who value comfort and convenience. Its simple shapes emphasize practicality, and the overall composition conveys warmth and calm, which are important in a home atmosphere.
Ariston: Brand overview
Originating from Fabriano, Italy, Ariston is a renowned manufacturing entity whose primary focus is home appliances, most notably water heaters, boilers, and heating systems. The company was the brainchild of the noble Aristide Merloni, who laid its foundation as Industrie Merloni in 1930. The Ariston brand only emerged three decades later, in 1960.
Ariston’s product range covers many heating and hot water solutions tailored for residential and commercial usage. The company’s offerings include but are not limited to boilers, heat pumps, electric water heaters, and solar thermal systems. Besides its flagship heating solutions, Ariston extends its expertise to producing stoves, cooktops, range hoods, and other appliances, primarily targeting the European market.
A defining feature of Ariston is its emphasis on eco-friendly and energy-efficient products. This focus is mirrored in their water heaters, which frequently achieve top ratings for energy efficiency. Ariston’s global reach extends over 150 countries, where it markets its products under a range of brand names, including Ariston, Elco, ATAG Heating, and Chaffoteaux, employing over 7,500 individuals.
Although Europe remains Ariston’s largest market, the company has succeeded in establishing a notable presence in regions such as South America, China, India, and other parts of Asia. Remarkably, even nine decades since its inception, the Merloni family continues to preside over the company, with Paolo Merloni currently holding the title of President.
Over the years, Ariston’s groundbreaking designs and innovation in thermal comfort products have not gone unnoticed, earning them numerous awards. The company boasts several industry firsts, including launching the first electronic ignition boilers and introducing some of the earliest renewable energy systems. Leveraging its 90 years of experience, Ariston has secured a place among the premier manufacturers of heating appliances in Europe.
Meaning and History
What is Ariston?
This is an Italian manufacturer of household appliances specializing in water heating systems, stoves, and gas equipment. The company began with the production of scales and later expanded its focus, becoming one of the leaders in the electric water heater segment. It eventually became part of an industrial group with a significant presence in the global residential heating and water supply systems market.
1960 – 1962
1962 – 1963
1963 – 1975
1975 – 1991
1991 – 2003
2003 – 2009
2009 – today
Ariston is a company that produces appliances designed to create a comfortable home environment: water heaters, climate systems, and various household devices. Its logo features a simple geometric house shape of two nested pentagons.
The logo uses contrasting colors: a bright red background and a white house symbol. The red rectangle forms the base, against which the white symbol appears bold and clean.
The company name—Ariston—is written in large, clear letters. The font resembles Termina Demi by Fort Foundry but features softened, rounded edges, making the lettering appear more modern and friendly.
The name “Ariston” comes from Greek and means “the best” or “excellent.” Combined with the image of a house, it visually reflects the company’s focus on creating pleasant and cozy living conditions. The simplicity and clarity of the logo’s shapes emphasize the products’ reliability and functional purpose. The geometric house shape directly links home comfort, while the clean lines reflect the company’s commitment to quality and practicality in its product design.