BenQ Logo PNG
The BenQ logo is confident, highlighting the brand’s technological side. The simplicity and elegance of the form create an image that easily stands out from the crowd. The emblem requires no explanation—it is directly connected to the practicality and convenience of the products users value.
BenQ: Brand overview
Founded in Taiwan, BenQ is a prominent name in the world of consumer electronics, primarily known for creating display devices and projectors. The company came into existence in 2001 due to the union between Acer’s display division and Qisda Corporation. The brand ‘BenQ’ symbolizes their mission – “Bringing Enjoyment and Quality to life.”
BenQ’s product line spans various domains, including LCD monitors, 4K/UHD TVs, home theater and business projectors, interactive flat panels, and equipment for photography and video. The brand is particularly famous for its gaming and entertainment monitors, such as the EW3270U and XL models, which are geared toward media creators.
With a commitment to enhancing the visual experience, BenQ continually innovates its advanced display technology, catering to various applications from gaming and home cinema to photography and business presentations.
The global presence of BenQ is well-established, with engineering, manufacturing, and sales units spanning across Asia, Europe, and America. The company employs a robust workforce of over 1,500 people.
In recent years, BenQ has prioritized expansion in its gaming monitor, home entertainment projector, and creative display lines. BenQ also practices eco-friendly design and corporate behaviors that align with its environmental commitment.
The company’s dedication to innovation and quality design has not gone unnoticed. BenQ has received several awards from esteemed organizations such as iF Design and Red Dot. As of 2021, BenQ has earned the world’s largest DLP projector brand title, holding more than 20% of the global market share.
Meaning and History
What is BenQ?
This is a Taiwanese company specializing in electronics manufacturing. It began with the production of computer monitors and later expanded its product line to include projectors, digital cameras, and printers. The products are aimed at both consumer and professional segments, combining technical specifications with modern design.
2001 – today
2012 – today
The BenQ logo features white lettering in a smooth purple shape resembling a drop. The gradient transitions create depth and a glossy surface effect as if reflecting light. The highlighted edges of the shape make it appear lively and dynamic.
The white text contrasts with the purple background, standing out clearly and ensuring comfortable readability. The font is bold and sans-serif, proportionate and neat. All letters, including the capital “B,” are the same height, creating balance and harmony in the text.
The purple shade used in the logo is associated with innovation and creativity. A smooth gradient from dark to lighter tones adds depth to the shape, while the glossy effect reflects the company’s focus on modern electronic devices, including monitors and projectors.
The company name, BenQ, derives from the phrase “Bringing Enjoyment and Quality to Life,” reflecting the aim of enhancing life through technology. The logo visually conveys a sense of reliability and ease of use.
The combination of the fluid, droplet-like form and clean text expresses a balance between functionality and design, forming the image of a company that creates technology that is both user-friendly and visually appealing.