The Blu-Ray logo opens the door to a world of high-quality images and clear sound. Its minimalist design emphasizes advanced technologies that have become the standard for modern media content. It is directly associated with the quality that users around the world value.
Blu-Ray: Brand overview
Founded: | June 20, 2006 |
Founder: | Sony |
Headquarters: | San Francisco, California, United States |
Blu-ray is an advanced optical disc format that stores videos, games, and data. It emerged as a successor to the previously popular DVD format. The moniker “Blu-ray” was inspired by the blue laser technology the system utilizes to read the disc, providing a significantly greater data storage capacity than its predecessor.
Each Blu-ray disc offers storage capacities of up to 25GB on a single-layer disc and up to 50GB on a dual-layer disc. This increased capacity supports superior video quality and exceptional audio fidelity. This revolutionary format was created in the early 2000s by a consortium of technology and media companies, including Sony, Panasonic, and Samsung.
The world witnessed the debut of Blu-ray players in 2006. By 2008, Blu-ray had overtaken the HD DVD format competition to establish itself as the preferred standard for high-definition disc formats. Blu-ray films offer resolutions as high as 1080p, accompanied by immersive surround sound audio tracks, including Dolby TrueHD and DTS-HD Master Audio.
Blu-ray discs aren’t just limited to commercially released movies; consumers also employ them to record high-definition videos, store games for PS4 and Xbox One, and backup critical data. The Blu-ray player has become a staple feature in most home theater systems and gaming consoles, making Blu-ray movies a prevalent choice for home viewing.
While digital streaming services have gained substantial popularity, Blu-ray has retained its standing as the paramount optical disc format due to its superior quality. As an attestation to its enduring popularity, over 300 million Blu-ray players and discs have been sold worldwide.
Meaning and History
What is Blu-Ray?
Launched in 2006, Blu-ray (also known as Blu-ray Disc or BD) is an optical disc standard that significantly transformed the entertainment sector. The Blu-ray Disc Association (BDA), a coalition of prominent firms such as Sony, Panasonic, and Pioneer, was responsible for its development. The Blu-ray format, designed to surpass the DVD format, offers a means to store high-definition video and audio content. Since its introduction, Blu-ray has emerged as the prevailing high-definition optical disc media format, demonstrating its immense success.
2006 – today
Blu-Ray color codes
Rich Electric Blue | Hex color: | #1896d3 |
---|---|---|
RGB: | 24 150 211 | |
CMYK: | 89 29 0 17 | |
Pantone: | PMS 801 C |