Blu-Ray Logo

Blu-Ray LogoBlu-Ray Logo PNG

Blu-Ray: Brand overview

Founded:June 20, 2006
San Francisco, California, United States

Blu-ray is an advanced optical disc format that stores videos, games, and data. It emerged as a successor to the previously popular DVD format. The moniker “Blu-ray” was inspired by the blue laser technology the system utilizes to read the disc, providing a significantly greater data storage capacity than its predecessor.

Each Blu-ray disc offers storage capacities of up to 25GB on a single-layer disc and up to 50GB on a dual-layer disc. This increased capacity supports superior video quality and exceptional audio fidelity. This revolutionary format was created in the early 2000s by a consortium of technology and media companies, including Sony, Panasonic, and Samsung.

The world witnessed the debut of Blu-ray players in 2006. By 2008, Blu-ray had overtaken the HD DVD format competition to establish itself as the preferred standard for high-definition disc formats. Blu-ray films offer resolutions as high as 1080p, accompanied by immersive surround sound audio tracks, including Dolby TrueHD and DTS-HD Master Audio.

Blu-ray discs aren’t just limited to commercially released movies; consumers also employ them to record high-definition videos, store games for PS4 and Xbox One, and backup critical data. The Blu-ray player has become a staple feature in most home theater systems and gaming consoles, making Blu-ray movies a prevalent choice for home viewing.

While digital streaming services have gained substantial popularity, Blu-ray has retained its standing as the paramount optical disc format due to its superior quality. As an attestation to its enduring popularity, over 300 million Blu-ray players and discs have been sold worldwide.

Meaning and History

Blu-Ray Logo History

What is Blu-Ray?

Launched in 2006, Blu-ray (also known as Blu-ray Disc or BD) is an optical disc standard that significantly transformed the entertainment sector. The Blu-ray Disc Association (BDA), a coalition of prominent firms such as Sony, Panasonic, and Pioneer, was responsible for its development. The Blu-ray format, designed to surpass the DVD format, offers a means to store high-definition video and audio content. Since its introduction, Blu-ray has emerged as the prevailing high-definition optical disc media format, demonstrating its immense success.

Blu-Ray color codes

Rich Electric BlueHex color:#1896d3
RGB:24 150 211
CMYK:89 29 0 17
Pantone:PMS 801 C