CDG Logo

CDG Logo PNG

The CDG logo is a symbol of youthful aesthetics that looks great on the entire clothing line it represents. The parent company ensured that this product line was comprised of various models and featured a modern emblem. It harmoniously appears on all samples, emphasizing the informal style.

Meaning and History

To keep up with the times and remain popular without losing customers, the fashion house Comme des Garçons launched a separate product line that was different from its usual offerings. The fact is that its founder, Rei Kawakubo, started with informal clothing in Japanese punk design, emphasizing the authenticity of the products. But gradually, she moved away from strict standards, offering youth clothing in European styles.

To strengthen the connection between the parent and subsidiary companies, the owner named the new brand using a shortened version – the abbreviation “CDG.” It stands for “Comme des Garçons”. The massive inscription adorns each branded attribute: T-shirts, hoodies, bags, sweatshirts, shoes, and other products. The block letters are painted in a contrasting colors and placed in the most visible places, emphasizing the affiliation of the products with the luxury Japanese-French brand.

What is CDG?

This is an avant-garde Japanese brand created by a designer who revolutionized the fashion industry with a unique approach to clothing. The use of unconventional silhouettes, asymmetry, and deconstructive elements makes its collections provocative and unconventional. The range includes high-fashion apparel and more accessible lines, including a popular collection featuring the recognizable heart-with-eyes logo, symbolizing modern streetwear. Collaborations with companies such as Supreme and Nike have solidified its status as one of the key players in contemporary fashion.

2018 – today

The CDG logo is text-based. It features an abbreviation executed in uppercase letters. By their appearance, glyphs can be attributed to many font types, but the designer’s addition makes them unique, like the products they adorn. Uniqueness, elevated to an individual beginning, is manifested in very sharp spikes. They have a unidirectional arrangement and look like random strokes of black ink. But the randomness is only apparent. These are synchronized elements where the energy of the fashion brand is concentrated.

The spikes in the upper right corner of each symbol represent the peak of fashion and popularity, the acute need to have such clothing in one’s wardrobe, and even the non-standard cut with protruding patches. Some samples are indeed far from classic due to slanted lines and diagonal seams. Moreover, the spikes are a reminder of traditional Japanese weapons, as the founder of the parent company is a Japanese designer. Block glyphs benefit from the such decoration as they do not appear dull; hidden dynamics are embedded in them.

Font and Colors

The CDG logo features a bold, custom-designed font. The large uppercase letters have no serifs. The color palette of the logo is monochromatic and alternates between colors. If the background is light (clothing or footwear), the inscription is painted in black, and vice versa – on a dark background, the name is always contrastingly white.

CDG color codes