The new visual identity of Forest Carbon is a notable event for those following environmental projects in Southeast Asia. The company is known for its large-scale forest restoration and biodiversity protection programs using an innovative carbon credit system. The company collaborates with reputable international investors, ensuring the restoration of over 437,000 hectares to significantly increase this figure.
The company’s old logo was dull and forgettable: just a simple set of letters without a striking idea or emotional connection to nature. In the new version, designers adopted the refined serif font Quietism, and the letters intertwine with unusual ligatures resembling organic forms, such as branches, vines, or plant roots. The logo appears simultaneously alive and structured, reflecting the natural harmony and complexity of the ecosystems the brand is working to restore.
The main features of rebranding are the visual style and the creation method. Designers used sounds of the forest, including birdsong, insect chirping, and the rustling of the wind. These recordings were processed through special software, transforming them into unique Chladni pattern figures formed by sound waves vibrating on surfaces. This gave nature a voice in the company’s visual format.
The symbolism based on bio-sounds is complemented by the technical typeface IBM Plex Mono, emphasizing the scientific foundation behind Forest Carbon’s activities. The color palette reflects the vividness of tropical forests, ranging from rich greens to vibrant shades of orange and blue.
The visual identity also includes specialized scientific symbols indicating threats to various animal species. Together with detailed photographs of ecosystems and people involved in projects, they make the company’s communication aesthetic and informative.
This entire new system highlights that Forest Carbon takes its work extremely seriously, relying on verified facts and science, while sensitively capturing the pulse of nature and communicating with the audience in a way that inspires genuine interest and trust.