In early March 2026, Cofidis unveiled its updated brand. The launch coincided with the Cofidis team’s presentation ahead of the new cycling season, and the Pixelis agency revealed the project itself on March 3, 2026. The new logo and entire brand identity system are designed to address both aspects of the brand: the financial company and its professional cycling team. The new identity was also incorporated into the team’s kit, and it made its first appearance at the Le Samyn race in Belgium.
The color palette remains the same. Red and yellow remain the brand’s signature colors, though their shades have been adjusted. In the updated version, they have become warmer and softer in tone. Within the new system, the key concept is called Momentum. It is associated with the idea of moving toward the future and the brand’s connection with people. The typeface has also been redesigned. The lettering is now denser in composition and more assertive in presentation.
The redesign is linked to the challenge the company faces in various European markets. Cofidis aims to unify its visual communication and more clearly demonstrate its connection to cycling, a sport it has supported for nearly 30 years. People remain at the heart of the brand’s work, along with a caring attitude toward individuals, warm interactions, and a commitment to a community open to everyone and focused on the long term.
The new logo and updated style are presented as a sign of evolution without breaking from the brand’s original essence. Cofidis positions itself as an expert and a reliable market player, capable of adapting to a changing world and offering financial products. The brand’s top priority remains the same: caring, friendly service for customers and partners, built on attention, understanding, and trust, with high-level support for every project and a human touch.