The Have a Good Time logo is known for its streetwear symbol, conveying a simple message: enjoy the moment. It all started with a small shop in Tokyo, where art and street culture came together, turning everyday things—from T-shirts to rare books—into a reflection of the lightness and pleasure of life.
Have a Good Time: Brand overview
The story of Have a Good Time began in 2010 in the Naka-Meguro neighborhood of Tokyo when a group of friends passionate about street art decided to open a small shop. At first, they sold a mix of street-culture items like books, collectible toys, records, art, and clothing. The store quickly became a favorite hangout for local artists and graffiti enthusiasts, creating a tight-knit creative community. Eventually, the friends launched their clothing line featuring simple, recognizable designs and a distinctive logo. Soon, their T-shirts, sweatshirts, and hats gained popularity, leading to partnerships with stores overseas and participation in international pop-up events. The brand then collaborated with global companies, producing special collections that attracted even more attention worldwide. Over time, they expanded their offerings to include home goods and accessories while improving their online shop to reach international customers better. Even as it grew, Have a Good Time stayed connected to its creative roots, focusing on high-quality products and minimalist aesthetics. The original Naka-Meguro store remains the heart of their community, bringing together people who share a love of street culture and art.
Meaning and History
What is Have a Good Time?
This brand creates streetwear with laconic designs and bright graphic elements. The assortment includes casual clothing, accessories, and household goods decorated in a recognizable style. Interaction with artists and companies contributes to the creation of limited collections that are in demand among collectors and fans of street fashion. The brand store in Tokyo has long been a point of attraction for connoisseurs of stylish and informal clothing.
2010 – today
The «have a good time» logo looks like a sticker that can be quickly stuck on a wall somewhere on the street. It appears as if it was accidentally cut out of paper: an uneven white area surrounded by a slightly wavy and lively red frame.
In the center, there is text divided into four short lines. The letters are black, slightly rough, and bold.
The brand’s items are simple, without excess: T-shirts, hoodies, and accessories. The inscription on the logo matches the brand’s mood: simplicity, ease, the atmosphere of city streets, and a relaxed lifestyle. No strict design rules—just a lively and simple reflection of what the name says: Have a good time.