The Have a Good Time logo is known for its streetwear symbol, conveying a simple message: enjoy the moment. It all started with a small shop in Tokyo, where art and street culture came together, turning everyday things from T-shirts to rare books into a reflection of the lightness and pleasure of life.
Have a Good Time began in Tokyo in 2010, opening on the second floor of THE LAST GALLERY in Shirokane. The small team came from the city’s art and skate circles and sold books, magazines, records, toys, clothing, and objects collected during trips. The shop later moved to Naka-Meguro, where it became a meeting point for artists, skaters, designers, and fans of independent publishing.
A clothing line grew from the store, built around the framed have a Good Time wordmark with its red outline. The logo appeared on T-shirts, hoodies, caps, bags, and small accessories. In summer 2013, the brand worked with BEAMS and Vans on a Classic Slip-On covered with the repeating frame logo. It also joined Medicom Toy’s FABRICK series for textile goods and household accessories.
By 2017, the Naka-Meguro shop had gained wider recognition, while the label reached retailers outside Japan. In February 2018, Have a Good Time released a collection with Reebok, followed later that year by an adidas Originals project featuring Samba shoes and apparel. In September 2018, it opened its first US store in New York.
Collaborations continued in 2019 with adidas Originals, Reebok, and Fucking Awesome. The range expanded into outerwear, trousers, socks, jewelry, children’s clothing, books, and home goods. Have a Good Time remained based around its Naka-Meguro store while selling through partners in Japan, South Korea, Europe, and other markets, alongside streetwear names such as BAPE and Stüssy.
Meaning and History
What is Have a Good Time?
This brand creates streetwear with laconic designs and bright graphic elements. The assortment includes casual clothing, accessories, and household goods decorated in a recognizable style. Interaction with artists and companies contributes to the creation of limited collections that are in demand among collectors and fans of street fashion. The brand store in Tokyo has long been a point of attraction for connoisseurs of stylish and informal clothing.
2010 – today
The «have a good time» logo looks like a sticker that can be quickly stuck on a wall somewhere on the street. It appears as if it were accidentally cut out of paper: an uneven white area surrounded by a slightly wavy, lively red frame.
In the center, the text is divided into four short lines. The letters are black, slightly rough, and bold.
The brand’s items are simple and free of excess: T-shirts, hoodies, and accessories. The inscription on the logo matches the brand’s mood: simplicity, ease, the atmosphere of city streets, and a relaxed lifestyle. No strict design rules, just a lively and simple reflection of what the name says: Have a good time.



