H&M Logo

H&M LogoH&M Logo PNG

The trendy Swedish brand aims to be accessible to most consumers, so H&M chose a simple logo. It consists of only two letters from the company’s abbreviated name and a connecting ampersand between them. The focus on the consumer and the simplicity of the H&M logo has borne fruit: the clothing manufacturer has gained widespread popularity. Of course, the quality of the products is not the least consideration.

H&M: Brand overview

Founded:1947
Founder:Erling Persson
Headquarters:
Stockholm, Sweden
Website:hm.com
H&M is a successful brand representing a network of fashionable clothing stores in Europe. It deals in retail sales of clothing and is owned by Ramsbury Invest. The brand was founded by Erling Persson and appeared in October 1947 in the city of Västerås, Sweden.

Meaning and History

H&M Logo History

The evolution of this brand’s logo began with the word “Hennes.” This word was on the company’s first version of the logo. Translated from Swedish, it meant “She,” which declared itself on the original emblem. This continued until the brand’s founder bought another retailer – a competing trade network.

It was then that the company’s name changed to Hennes & Mauritz, and with it, the logo. At the same time, designers added a graphical element to the verbal designation. But gradually, the phrase “narrowed” down to two letters, which laid the foundation for a recognizable image. The retail chain has three main logo variants and one variation.

What is H&M?

H&M is a popular Swedish company that manufactures and sells a wide range of clothing lines. Its products are presented in branded stores worldwide. In 2008, the range expanded to include home goods.

1947 – 1968

Hennes Logo 1947-1968

In the year of foundation, the company received a simple logo: a light name on a dark background. The word “Hennes” is written in italics and positioned at an angle, stretched upwards. This is an interesting psychological technique, as optimists write just like this, directing the end of the line not down but upwards.

The letters “H” and “S” are uppercase, and the rest are lowercase. Following the word are two lines, so the inscription looks as if it is nailed to the rails. This impression is created thanks to the 3D effect in which the logo is made. The darkening of the field is uneven, with intensification along the upper and right edges.

1968 – 1999

Hennes & Mauritz Logo 1968

Interestingly, two emblems appeared almost immediately during this period: one in an extended version and another in a minimalist one. The full symbolism included a graphic and textual part. This was the double name “Hennes Mauritz,” obtained after another company joined the main one. The words are placed separately from each other to the left and right of the trademark and are executed in a thin font in the upper case. Between them is the abbreviation “H&S,” which is divided by an ampersand and placed in an uneven circle.

H&M Logo 1968-1999

The second logo is short and bright. If the first version is presented in black and white, this one is in rich red. It contains the letters “H & S,” executed with careless brush strokes – just like in the previous version.

1999 – today

H&M Logo 1999-present

The logo of that time acquired saturated colors: designers replaced scarlet with dark red. The letters were slightly adjusted and elongated, and the tilt to the right was slightly increased.

Font and Colors

H&M Emblem

The modern version consists only of letters and an ampersand, so the developers paid great attention to the font. It is individual and italicized. Its distinctive feature is the crossbar of the letter “H,” which is much wider than usual in classic writing and extends beyond the vertical sides. In particular, the developers focused on simplicity, energy, youth, and passion, which influenced the choice of color.

H&M Symbol

The “H&M” inscription on the logo is done in a personalized font. The letters are drawn, not printed; the strokes are of uneven thickness and resemble brush strokes. The horizontal bar of the letter “H” is slanted and extends far beyond the two vertical lines. Although the font was created specifically for the company, it vaguely resembles Dom Diagonal by Peter Dombrizian.

As for colors, H&M prefers bright reds and whites. The first is used for the inscription, and the second serves as a contrasting background. But it wasn’t always so: until 1968, the emblem was black and white.

H&M color codes

Venetian RedHex color:#cc071e
RGB:204 7 30
CMYK:0 97 85 20
Pantone:PMS 1795 C

FAQ

What does the H&M logo mean?

The H&M logo embodies the company itself, as it contains nothing but its name. The casual yet stylish design of the inscription symbolizes youth and energy, as the brand’s main target audience is students and teenagers.

Who created the H&M logo?

Who created the original H&M logo is not disclosed. It is only known that in 1999, it was updated by designers from an independent Swedish agency, BVD. They slightly adjusted the lines, making the letters more harmonious.

Why is the H&M logo red?

The creators of the H&M logo made it red to make it bright and memorable. Thanks to such a color solution, the symbol immediately attracts attention.

What does the H&M slogan represent?

One of the latest H&M slogans is “I love GBV.” The abbreviation hides the name of the designer Giambattista Valli, although the public associates “GBV” with gender-based violence, which causes scandals.

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