Founded in 2023, HolaCamp is transforming the camping sector by enhancing ease, convenience, and aesthetic appeal. The company aims to improve and modernize the traditional camping business by partnering with many family campgrounds and an investment fund. HolaCamp offers nine distinct locations with various lodging options, including cabins, teepees, and tents, guaranteeing a unique outdoor experience for all guests.
The new brand identity showcases its innovative approach and commitment to excellence. The logo’s serif style, positioned on a curve, creates a playful vibe. However, the specific serif was chosen, and its arrangement on the curve created an uneasy feeling as if the logo had reverted to a regular typeface. While the icon beneath the wordmark adds a charm, its stiff, straight-line structure clashes with the tapering serifs of the “H.” It seems to depict the reflection of the sun on the water, which would have been more effective if it echoed the serifs’ tapering harmoniously.
The Bookman-esque monogram is a fantastic idea but lacks the crucial visual contrast when merged with the seal composition, appearing too stiff and constrained. It would have contrasted better with the other elements in a bolder design. The illustrations also fall short in their execution. With various designers working independently on the camping buildings and natural backgrounds, they create a disjointed partnership. This results in an unsettling combination of two different stroke thicknesses that don’t work well together, causing visual overload when mixed with the holding shapes and neon-like strokes surrounding them.
On a positive note, using serif typography in the branding gives the camping experience a touch of elegance and sophistication. The warm and inviting color scheme and photographs enhance the overall appeal. The branding presentation ends with powerful posters highlighting the wholesome feeling of being in nature instead of a busy hotel or city center, inspiring a sense of wanderlust.
The brand statement “Camping made extraOUTdinary” encapsulates the spirit of blending the best of the great outdoors with the amenities of serviced lodging. With this concept, HolaCamp is positioned as the next generation of campgrounds, attracting novice campers and those looking for alternatives to conventional hotels and campsites.
The visual design combines the independence and unspoiled beauty of camping with nostalgic hotel traditions. The unique monogram represents the initials of “Hotel” and “Camping,” enhanced by a wordmark that authentically captures the exceptional setting. The visual system frames the different camp stories, drawing inspiration from the design of storybook covers. The vast, vibrant color palette and artistic manner highlight how distinctive each lodging is.
By fusing the best of serviced lodging with the best of the outdoors, HolaCamp has reinvented the camping experience, transforming it from a traditional concept into a growth engine for new traveler models in Spain and Portugal. By developing exclusive brand experiences, the company enhances the value and reputation of conventional campgrounds, positioning them as the go-to option for modern tourists.
