Kurt Geiger Logo PNG
The Kurt Geiger logo is a model of refined elegance and modern design. The emblem showcases the breadth of creativity in creating new styles. The brand’s shoes are comfortable and designed with soft materials and stylish accessories to ensure comfort.
Kurt Geiger: Brand overview
Kurt Geiger’s history started in London, United Kingdom, in 1963. Kurt Geiger, an Austrian designer, founded the brand and gave his name to the business.
The designer launched his first shoe store on London’s renowned Bond Street in 1963. Fashionistas in London immediately liked this store because of its fashionable and superior shoes. The brand distinguished its products from those of its rivals by emphasizing sophisticated design and premium materials.
The company increased its footprint in London during the 1970s by establishing new locations in the city’s most exclusive neighborhoods. The brand began working with department stores like Selfridges and Harrods, greatly increasing customer accessibility and visibility.
The business grew and changed over the 1980s. The firm started to branch out, adding shops in other significant UK cities and London. During this time, the company also added a men’s line to its women’s footwear.
The House of Fraser group took over the brand in 1991, marking a momentous historical occasion. Thanks to this acquisition, the company now had more resources for growth and development.
The firm kept solidifying its position in the UK shoe industry during the 2000s. It debuted several new lines, including the more young and cost-effective KG collection and the women’s shoe and accessory line Carvela.
The company started to expand internationally in 2005 when it opened its first locations outside the United Kingdom. The brand started selling in France, Ireland, and other European nations.
2008, Graphite Capital, a private equity firm, purchased the business. With this acquisition’s additional financial resources, the brand saw a renewed push towards expansion.
The Jones Group, an American business specializing in fashion garments and accessories, purchased the company in 2011, marking yet another change of ownership. Thanks to this acquisition, the brand now had more options to reach the US market.
The firm came under new administration again in 2014 after Sycamore Partners, a private equity group, purchased it. Despite the ownership shift, the brand developed and kept its character.
The company dramatically increased its range of products and solidified its status as a lifestyle brand in 2015 when it introduced a line of bags and accessories.
The firm released a unique collection in 2017 to commemorate its 55th anniversary, influenced by the company’s vintage models.
2018, the corporation opened additional locations in Asia and the Middle East for its ongoing global expansion.
In 2019, the brand expanded its footprint in the fashion industry beyond shoes and accessories by releasing its first full clothes collection.
Despite obstacles on a global scale in 2020, the company kept growing its business. By making improvements to the e-commerce site’s operation and initiating various digital initiatives to interact with customers, the company improved its online presence.
In 2021, the brand launched a line of recycled-material shoes and accessories, broadening its selection of environmentally friendly merchandise. This demonstrated the company’s growing dedication to ethical production practices and sustainable development.
The firm unveiled a unique collection in 2022 to commemorate its 60th anniversary, which was motivated by some of its most recognizable models to date. The company stressed its social responsibilities by launching many humanitarian initiatives with the celebration.
In 2023, the brand kept growing internationally, especially in the Asian market. The company modified its selections to suit local tastes when it established multiple additional locations in China and Japan. The business furthered its entry into the accessories market in the same year by launching its first complete jewelry line.
Meaning and History
What is Kurt Geiger?
It is a renowned British luxury footwear and accessories brand headquartered in London. Founded by Kurt Geiger, the company has established itself as a leading name in the fashion industry and is known for its stylish and designer designs. The company offers a wide range of products, including shoes, bags, and accessories for men and women, catering to various tastes, from classic elegance to contemporary chic. The brand is known for its high-quality craftsmanship, attention to detail, and use of quality materials. The company has expanded its presence outside the UK, opening stores and concessions in major cities worldwide and having a strong online presence. It continues to evolve, creating new collections with current global fashion trends.
Before 2011
The first Kurt Geiger logo appears very thin. The glyph of each letter is barely visible against the white background. The emblem signifies the beginning of the brand’s journey and the desire to enhance the overall look without disrupting the style. The lines convey the immense lightness and weightlessness of the shoes, which are barely felt on the feet. The name was chosen after the Austrian designer-founder.
2011 – 2012
Changes in the emblem’s design marked the brand’s transition to the management of its American owner, The Jones Group. The confident dark blue serif font demonstrated the manufacturer’s experience and professionalism. The capitalized first letters emphasized the real person behind the company’s founding, highlighting a personalized and customer-oriented approach.
In the background, the name’s initial letters are enlarged towards the center of the image. This design forms a rounded structure, indicating the harmony and comfort of the brand’s products. The bright red color signifies popularity and leadership among luxury brands.
The blue and red shades hint at the United Kingdom, the company’s origin.
2012 – today
The brand has established itself as a manufacturer of high-quality footwear and accessories. Its initial logo was more massive, but over time, the emblem’s design evolved towards minimalism and elegance, reflected in its modern glyphs. This change is associated with the brand’s growing popularity and desire to align with current fashion trends.
The Kurt Geiger emblem consists of two lines featuring the uppercase letters of the brand’s name. The inscription is executed in strict and clear lines, emphasizing the premium nature of the brand’s products.
The emblem’s symbolism lies in its simplicity and elegance. Thin lines and increased spacing between the letters create a sense of lightness and grace associated with the brand’s exquisite footwear and accessories. The logo’s glyphs, reminiscent of high-heeled stiletto shoes, symbolize femininity and refinement.
The emblem conveys the brand’s core message—high quality and comfort in footwear. The clear and stable lines of the letters symbolize the products’ durability, reliability, and attractive appearance.
The font’s minimalism and strict geometry characterize it. It consists of thin, dense lines that give the letters solidity and stability. This style reflects the brand’s high standards regarding product quality and design.
The emblem is black, symbolizing elegance, strength, and luxury. The black color also underscores the brand’s versatility and classic style.
