Lexmark Logo PNG
The Lexmark logo reflects the essence of the connection between technology and comfort. It conveys a sense of simplicity and confidence, pointing to the ease with which complex issues can be solved. The emblem is associated with those who seek reliability and convenience in their work.
Lexmark: Brand overview
Lexmark International Inc. took its initial steps as an independent organization in 1991, originating from IBM’s microelectronics and printer units, with its headquarters stationed in Lexington, Kentucky. This year also saw the birth of Lexmark’s first range of laser printers, taking advantage of IBM’s advanced printer technologies.
As the decade of the 1990s rolled on, Lexmark carved a niche for itself as a major player in the printer industry, and it did so by regularly launching trailblazing models such as the Optra series of laser printers. Part of Lexmark’s growth strategy during this time involved acquiring other printer-focused companies, like Research Inc., in 1996 and, a year later, the inkjet business segment of Compaq to extend its market footprint and boost its capabilities.
1996 was a notable year for Lexmark as it ventured into the multifunction printer market with its OfficeAll-in-One series. Fast forward to 1999, and Lexmark broke new ground again by introducing the Pinnacle brand’s wireless and cableless inkjet printers, an industry first.
The dawn of the new millennium saw Lexmark shift its attention toward enterprise content and business process management software. In 2012, Lexmark opted to leave the inkjet printer market behind to concentrate exclusively on laser printers and imaging software. The company then launched its first-ever 4.3″ touchscreen printer powered by Android the following year.
Continuing with its aggressive expansion plan, Lexmark secured the acquisitions of Kofax and ReadSoft in 2015, fortifying its enterprise software offerings. However, in a significant turn of events in 2016, a consortium of Chinese companies, Apex Technology and PAG Asia Capital, purchased Lexmark. Despite this change in ownership, Lexmark has continued its operations, focusing on delivering enterprise-grade laser printers, sophisticated imaging software, and a range of managed print services.
Kyocera’s renowned brand names include, among others, AVX, Elco, Intrepid, Kyoto Ceramic, Noritake, and Kyocera Document Solutions. The company has established strategic alliances with other key industry players like Qualcomm, Boeing, Panasonic, and NTT Docomo to foster technological advancements and growth.
Meaning and History
What is Lexmark?
This American company develops and produces printers, multifunction devices, and corporate printing solutions. The products include document management software, copiers, laser printers, scanners, and consumables. One of the company’s priorities is working with corporate clients, offering comprehensive solutions for optimizing business processes and managing printing infrastructure. These solutions are tailored to the financial, healthcare, government, and educational sectors. Additionally, the company provides print infrastructure management services, including optimization, maintenance, and device monitoring.
1991 – 2015
2015 – today
The Lexmark logo combines a graphic symbol and the brand name. On the left is a graphic element: a green square divided into four triangles in varying shades of green. A white diamond is placed at the center of the figure, creating a strong contrast with the surrounding shapes. This division gives the image depth and a three-dimensional appearance.
The company name “Lexmark” is positioned to the symbol’s right. The text is rendered in a gray typeface with clean lines. Some letters are smoothly rounded, while others feature sharp edges, creating a balanced mix of soft and angular forms. The letters are evenly spaced and uniform in height, forming a harmonious and consistent text block.
The logo’s colors—green, white, and gray—form a cohesive composition. Green provides a vivid background for the graphic part, the white diamond highlights the figure’s center, and the text’s gray tone gives the logo a restrained character.
The visual design of the Lexmark logo combines modern graphics with straightforward text, presenting the company as a technological and relevant brand.