Lexmark Logo

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Lexmark: Brand overview

Founded:March 27, 1991
Lexington, Kentucky, United States
Lexmark International Inc. took its initial steps as an independent organization in 1991, originating from IBM’s microelectronics and printer units, with its headquarters stationed in Lexington, Kentucky. This year also saw the birth of Lexmark’s first range of laser printers, taking advantage of IBM’s advanced printer technologies.

As the decade of the 1990s rolled on, Lexmark carved a niche for itself as a major player in the printer industry, and it did so by regularly launching trailblazing models such as the Optra series of laser printers. Part of Lexmark’s growth strategy during this time involved acquiring other printer-focused companies, like Research Inc., in 1996 and, a year later, the inkjet business segment of Compaq to extend its market footprint and boost its capabilities.

1996 was a notable year for Lexmark as it ventured into the multifunction printer market with its OfficeAll-in-One series. Fast forward to 1999, and Lexmark broke new ground again by introducing the Pinnacle brand’s wireless and cableless inkjet printers, an industry-first.

The dawn of the new millennium saw Lexmark shift its attention toward enterprise content and business process management software. In 2012, Lexmark opted to leave the inkjet printer market behind to concentrate exclusively on laser printers and imaging software. The company then launched its first-ever 4.3″ touchscreen printer powered by Android the following year.

Continuing with its aggressive expansion plan, Lexmark secured the acquisitions of Kofax and ReadSoft in 2015, fortifying its enterprise software offerings. However, in a significant turn of events in 2016, a consortium of Chinese companies, Apex Technology and PAG Asia Capital, purchased Lexmark. Despite this change in ownership, Lexmark has continued its operations, focusing on delivering enterprise-grade laser printers, sophisticated imaging software, and a range of managed print services.

Kyocera’s renowned brand names include, among others, AVX, Elco, Intrepid, Kyoto Ceramic, Noritake, and Kyocera Document Solutions. The company has established strategic alliances with other key industry players like Qualcomm, Boeing, Panasonic, and NTT Docomo to foster technological advancements and growth.

Meaning and History

Lexmark Logo History

1991 – 2015

Lexmark Logo 1991

2015 – today

Lexmark Logo

Lexmark color codes

Squid InkHex color:#32323c
RGB:50 50 60
CMYK:17 17 0 76
Pantone:PMS 433 C
ErinHex color:#3af23b
RGB:58 242 59
CMYK:76 0 76 6
Pantone:PMS 802 C
Dark Pastel GreenHex color:#00c424
RGB:0 196 36
CMYK:100 0 82 23
Pantone:PMS 354 C
Spanish GreenHex color:#008a44
RGB:0 138 68
CMYK:100 0 51 46
Pantone:PMS 355 C
Bottle GreenHex color:#036446
RGB:3 100 70
CMYK:97 0 30 61
Pantone:PMS 3415 C