The Magneti Marelli logo creates a sense of craftsmanship perfected to excellence. Its strict and concise style emphasizes attention to quality and reliability. It speaks of precision, where every edge is calculated and thought through.
Magneti Marelli: Brand overview
Magneti Marelli, a renowned Italian manufacturer specializing in automotive components, forms an integral part of the Fiat Chrysler Automobiles (FCA) conglomerate. Established in 1919, the company has made Corbetta, Milan, its operational headquarters.
Magneti Marelli is well-regarded for its comprehensive design and production of various components and systems crucial to the automotive industry. The company’s broad product lineup includes engine control units, automotive lighting solutions, infotainment systems, shock absorbers, and instrument clusters, to name a few.
With a significant global footprint, Magneti Marelli employs approximately 43,000 individuals and maintains operations in over 20 countries, spanning Europe, North and South America, and Asia. The company also owns subsidiary brands like Sistemi Sospensioni, Carello, Siem SpA, and Jaeger.
In 1967, Fiat acquired Magneti Marelli, and since then, the company has been functioning as an autonomous subsidiary within the FCA group. Magneti Marelli supplies components to high-profile automobile manufacturers, including BMW, Ferrari, Mercedes-Benz, Toyota, GM, and Ford.
Further enhancing its reach, Magneti Marelli has entered into joint ventures and partnerships with various corporations, including Omron, KKR, Hankook Tires, Aisin Seiki, and Calsonic Kansei. In a significant move in 2018, FCA publicized the sale of Magneti Marelli to Calsonic Kansei, a Japanese firm, in a deal estimated at €6.2 billion.
Meaning and History
What is Magneti Marelli?
This is one of the largest automotive parts manufacturers, supplying products to leading automakers worldwide. The company’s specialization covers lighting systems, electronic engine management systems, exhaust systems, shock absorbers, suspension, and transmission components. A unique advantage is its integrated approach to developing automotive technologies, where each part is designed considering its interaction with other components. The range includes motorsport technologies, telemetry, and specialized racing car parts.
1919 – 1929
1929 – 1949
1949 – 1973
1973 – 2001
2001 – 2019
2019 – today
The Marelli logo features a distinctive letter “M” composed of two elements joined at the bottom, resembling inverted “V” shapes. These forms appear as arrows pointing in different directions, creating an impression of activity and progress. The symbol is rendered in a light shade of blue.
Marelli is placed directly below the emblem and written in a simple, unadorned typeface. The letters are in dark blue, making the text clear and easy to read. The two shades of blue work together harmoniously, creating a unified visual impression of the logo.
The design combines sharp angles with the smoothness of the text lines, establishing overall balance. The appearance aligns with the company’s automotive industry focus and commitment to innovative solutions.
The new Marelli logo was introduced after the merger of Marelli and Calsonic Kansei, visually representing the unification of the two companies and highlighting their shared goals and direction for future development.