FIAT Logos and Brands

Italian car manufacturer Fiat, founded in Turin in 1899, gives its name to the section of the same name. Over more than a century of history, the company has produced iconic models from the Fiat 500 to the Punto and Panda, which have become symbols of mass European motorization. The Fiat logo has undergone many transformations, reflecting the changing eras from the early days of the automotive industry to the modern electrification of the model range. An analysis of the logo reveals how one of the world’s oldest car brands has adapted its visual identity while maintaining its connection to Italian heritage and Turin roots.