Midea Logo

Midea LogoMidea Logo PNG

Midea: Brand overview

Founder:He Xiangjian
Beijiao, Shunde District, Foshan, Guangdong, China
Emerging from the heart of Guangdong province in China, Midea has become a dominant figure in consumer appliances since its inception in 1968. Its headquarters are in Foshan, China, where it commands a broad portfolio of appliances catering to households and commercial entities.

The vastness of Midea’s product range is truly impressive, with offerings spanning air conditioners and refrigerators to washing machines, small kitchen appliances, and water heaters. In addition, it has also expanded into the production of HVAC systems and cutting-edge equipment in robotics and automation.

The company has built a robust brand portfolio, which includes GD Midea, Midea itself, and Little Swan, a brand it acquired in 2008. It also maintains joint ventures with other esteemed brands, such as Carrier. While its home base in China and other Asian markets plays a significant role, Midea has increased its global footprint, and its products are now available in over 200 countries.

Midea has also made strategic acquisitions in its quest for growth and innovation. It acquired the German robotics firm Kuka and the Italian appliance manufacturer Servi in 2016. Midea’s operations are extensive, with around 135,000 employees globally and manufacturing facilities in China, Vietnam, Egypt, and Mexico.

The company has also achieved recognition in the stock market, being listed on the Shenzhen Stock Exchange. As of 2021, it reportedly generated revenues of approximately $40 billion. Despite stiff competition from prominent names like Haier, Gree, Whirlpool, Panasonic, and Electrolux within China, Midea has maintained a strong position in the market.

Integral to Midea’s philosophy is its emphasis on incorporating smart technologies and Internet of Things (IoT) connectivity into its appliance products. This commitment to staying abreast of modern technological trends solidifies Midea’s standing as an influential player in the consumer appliance industry.

Meaning and History

Midea Logo History

Midea color codes

Spanish Sky BlueHex color:#03afef
RGB:3 175 239
CMYK:99 27 0 6
Pantone:PMS 299 C