Badminton has been familiar to many since childhood and is associated with outdoor recreation and simplicity. However, this sport deserves greater recognition. Competitions are included among Olympic disciplines and are known for speed and physical demands requiring endurance and agility. During a single match, athletes cover several kilometers and can burn thousands of calories, rivaling only marathon runners. Besides physical endurance, badminton trains coordination and vision, as players must track a shuttlecock capable of reaching speeds up to 300 km/h.
Despite its British name, badminton originates from ancient shuttlecock games known around the world thousands of years ago. In China, similar games were popular among the imperial court, while in India and Greece, they served as entertainment for the masses. The modern format took shape in England, named after the historic Badminton House estate, where official rules were first defined.
Today, competitive badminton unites millions of fans and professionals, with major championships and tournaments held on all continents. Logos of tournaments and federations help distinguish organizations and serve as symbols reflecting the history, culture, and regional characteristics. Below, we will examine the most popular symbols of leading global badminton federations and tournaments.
Japan Open
The Japan Open emblem combines Japan’s symbol, the sakura flower, with badminton attributes. The flower petals are replaced with red shuttlecocks, creating an attractive image. The composition is vivid due to its unified color and simple design. The tournament’s name and sponsor brands are placed below. The design emphasizes the championship’s national identity and harmoniously connects sport and national traditions.
Badminton Africa (BCA)
The emblem of the Badminton Confederation of Africa stands out with regional identity, combining the sport and geographical contours of the continent. At the center of Africa’s blue outline is a shuttlecock with bright red feathers, symbolizing energy and passion for badminton. The color scheme references the diverse cultures of African countries within the federation. The black lettering of the name is simple and expressive, indicating the organization’s significance in the continent’s sports life. The visual image conveys a spirit of unity and aspiration for African athletic achievement.
Hylo Open Saarbrücken
The Hylo Open Saarbrücken tournament logo centers around a shuttlecock with feathers in a blue palette arranged as if in flight. They fan upwards, highlighting the ease and dynamic nature of the game. The tournament’s name is prominently displayed on the right, with “HYLO” placed on a separate dark blue background, emphasizing the event partner. The tournament is held in the German city of Saarbrücken and is considered an important stage in the international badminton calendar. The color scheme conveys freshness and a sporting atmosphere; the graphics reflect its dynamic nature.
India Open
The India Open championship logo combines national colors and traditions of Indian culture. The sign’s basis is a circular emblem surrounded by a soft peach-colored frame containing the tournament name. The font is neat, geometric, sans-serif, and in large uppercase blue letters. Inside is a tiger drawn with smooth blue lines. Next to it is a shuttlecock colored in green and orange, matching India’s national tricolor. The shuttlecock is depicted in motion, with stretched and separated feathers, adding brightness to the composition. The tiger’s presence is deliberate; the animal is India’s national symbol, representing strength and status. Using blue, green, and orange, the color scheme harmoniously combines sports themes with national motifs. The emblem visually reflects the tournament’s sporting focus and respect for the host country’s traditions.
HSBC BWF World Tour Finals
The HSBC BWF World Tour Finals emblem is notable for its expressiveness. It consists of a ring divided into separate red and black segments, creating an association with a shuttlecock’s movement during a fast-paced game. The tournament’s name appears in a clear black font, while HSBC’s red logo adds a visual connection with the title sponsor. The tournament brings together the world’s best players, and the visual image effectively conveys the competitive sporting atmosphere.
Badminton Asia
The emblem of Badminton Asia reflects the Asian style and energy of competitions. A symbolic shuttlecock is depicted as lines on an orange-red background, resembling the morning sun associated with Asia. The color palette conveys the heat and temperament of a region where badminton is highly popular and attracts large audiences. The inscription “BADMINTON ASIA” is concise and easily perceived, complementing the symbol. The logo highlights the activity and prestige of the federation, promoting the sport in Asian countries.
Badminton Oceania
The emblem of Badminton Oceania is executed in ocean colors, reflecting the specifics and geographic location of the region, which unites Australia, New Zealand, and the Pacific islands. The shuttlecock design resembles water splashes or waves, matching Oceania’s natural style. The font is soft, expressing the Pacific region’s character and the friendly sporting atmosphere typical of tournaments and events organized by the federation.
Macau Open Badminton
The logo of Macau Open Badminton creates a friendly mood with a smile depicted inside a green shuttlecock. The image is lively, as if the shuttlecock smiles, welcoming players and spectators. The inscription “MACAU Open Badminton” is highlighted in green and underlined by a line separating two text levels. The green tone reflects natural motifs and the freshness of the Macau region, which is famous for its scenic locations and gambling atmosphere. The smiling shuttlecock helps soften the strict sporting style of the tournament’s sign. The symbol conveys the welcoming spirit of the event and its unique atmosphere.
Bonn International
The Bonn International tournament logo is built on three vivid colors echoing Germany’s flag. The color scheme defines the emotionality of the emblem. Black, red, and yellow colors are arranged sequentially from top to bottom in the text area. The name is written in a simple, classic font, giving seriousness to the inscription. The top row, the word “Yonex,” is written in black, followed by the red word “Bonn,” and concluding with the yellow inscription “International.” Next to it is an image of a shuttlecock composed of geometric shapes. The central feather of the shuttlecock is red, highlighted against a contrasting yellow background and black outline. The simplicity of lines and geometric forms allows easy perception of the logo, conveying the sporting spirit of the competition. The composition looks expressive due to clean lines and color contrast, reflecting the tournament’s character and national context.
Korea Open
The Korea Open emblem looks cheerful. It includes text designed in red and blue, the colors of the Korean national flag. To the right, a shuttlecock silhouette is visualized with delicate lines emphasizing the game’s lightness and speed. Color gradients within the letters help associate the logo with the country’s national identity. The design is filled with energy, reflecting the pace and excitement of one of Asia’s major badminton tournaments.
VICTOR China Open
The VICTOR China Open logo appears futuristic. Its symbol, depicting a shuttlecock in a blue gradient, conveys the competition’s energy and refined execution, typical of Chinese badminton masters. The tournament’s name is written in uppercase letters, supplemented by neat Chinese characters. Additionally, the shuttlecock’s geometry visually symbolizes the speed inherent in the competition. The identity reflects the sporting atmosphere of Changzhou and its role in world badminton.
YONEX SPBA Midwest Open Regional Championships
The YONEX SPBA Midwest Open Regional Championships logo conveys the atmosphere of the Midwest USA tournament, emphasizing dynamism. The central part of the design prominently features a shuttlecock containing the abbreviation “MWOR 2024.” It is surrounded by a green diamond with a texture resembling a racket mesh. On the right is the full championship name, written in a lively, bright blue font. The emblem is complemented by event dates and the mark of YONEX, a globally recognized sporting equipment brand. The tournament gathers talented regional players, and the visual symbol reflects the sporting spirit and the event’s importance.
Badminton Pan Am
The Badminton Pan Am emblem is colorful, reflecting the energy and unity of countries across the Americas. The shuttlecock is depicted with large, multicolored stripes symbolizing the diversity of the federation’s member countries. Blue, red, yellow, and green colors make the image vivid, hinting at regional characteristics: dynamics, cultural diversity, and sportsmanship. The inscription “Badminton Pan America” is large and expressive, showing the organization’s importance for promoting badminton across the Western Hemisphere. The logo helps viewers and participants understand the federation’s geographic affiliation and direction.
USA Badminton
The USA Badminton logo is designed in a patriotic American style, with a shuttlecock resembling the striped U.S. flag as its central element. The shuttlecock’s upper half features red stripes recalling the national flag. A white five-pointed star appears on the shuttlecock’s lower blue portion. The inscription is large, uppercase, and on two levels: “USA” in bright red above and “BADMINTON” in blue below. The text is enclosed by two horizontal lines, providing a structured look. The design reflects the national style of the organization, representing American badminton internationally.
Bay Badminton Championships
The Bay Badminton Championships logo is executed in an interesting style that gives it prestige. Its central image is a shuttlecock resembling a crown with three feather-like peaks, created in a solid deep reddish-brown color. Each of the three feathers is depicted with triangles, lending visual strictness. Below is a semicircular part with two horizontal white stripes reinforcing the overall shape. In the lower-left sector is the tournament abbreviation “BBC,” written in a modern geometric font, complementing the shuttlecock graphic.
Badminton Scotland
The Badminton Scotland emblem looks noble and strict, conveying the federation’s national character. The shuttlecock is a stylized image of a thistle, Scotland’s renowned national symbol. Dark blue adds elegance to the emblem, highlighting the country’s sporting pride. The federation’s name below provides an official touch. It reflects the spirit and ambitions of Scottish badminton.
Australian Badminton Open
The Australian Badminton Open created a dynamically styled logo conveying the event’s sporting atmosphere. Two shuttlecocks with elongated feathers form the central image, appearing as if moving along a striking trajectory. The upper part is designed in blue, while the lower part transitions through a warm spectrum from orange to maroon. The shuttlecocks connect into an oval shape containing a simple tournament name inscription. The font is simple, soft, and sans-serif, making the text clear. Letters are uppercase, even, without sharp details. The oval created by the shuttlecocks carries the primary visual message: movement, play, and energy. The color difference visually separates the top and bottom, aiding perception. The logo communicates the championship’s energy and international level through effective use of color and form.
Badminton Australia
The Badminton Australia emblem is done in a dynamic style, reflecting the federation’s active nature. The shuttlecock symbol consists of flowing, wave-like blue and green lines, recalling natural shades of the Australian continent. Visually lightweight and stylish, the symbol adds liveliness to the identity, reflecting the character of sporting events in the country. The neat writing of the name indicates the federation’s seriousness in developing local and international badminton.
Madrid Spain Masters
The emblem of the Madrid Spain Masters is built on an original combination of the symbol of Spain’s capital and a badminton shuttlecock. The sign combines the silhouette of the famous Madrid bear leaning on a tree and half of a shuttlecock. The composition is drawn with a single blue line, making it look light and minimalistic. The bear is a symbol of Madrid, appearing on city landmarks and its coat of arms. Combining the city symbol with a shuttlecock visually emphasizes the tournament’s connection to the city while demonstrating the event’s uniqueness. The competition’s name is written in a simple font, enhancing the clarity of the emblem.
Arctic Open
The Arctic Open emblem is executed in purple, an elegant shade of the tournament. The logo’s foundation includes original typography and shuttlecock graphics. The tournament’s name is arranged in two tiers, using uppercase letters of a strict geometric sans-serif font. The play on letter shapes is notable: proportions are balanced, creating unity in the logo. The second tier features an unconventional shuttlecock depiction. It is drawn schematically, consisting of just five simple parts put together. Some elements are depicted not by lines but by the space around the details. The overall construction appears stylish due to the geometry of forms and evenness of lines. This simplicity benefits the tournament since the shuttlecock graphic is recognizable without complex techniques, achieved purely through skillful font and color selection. The image conveys the northern tournament’s character: restraint, strictness of forms, moderation, and elegance.
European Mixed Team Championships
The emblem of the European Mixed Team Championships features a strict design, reflecting the seriousness of the international competition. The left side shows a symbolic shuttlecock moving along an arc, representing the speed and dynamics of the game. The contrast of yellow and blue creates a sense of confidence and stability, emphasizing the prestige of the European tournament. The clear, large letters of the name are placed to the right, demonstrating the event’s status. The identity design evokes trust and respect, confirming the championship’s authority among European teams.
Princess Sirivannavari Thailand Masters
The Princess Sirivannavari Thailand Masters logo combines sport with Thai style and traditions. The main part depicts a silhouette of an athlete serving a shuttlecock, rendered in black. Next to it is the letter “S” decorated with an intricate orange Thai ornament. The tournament’s name is written on the right, highlighting the word “Sirivannavari” in bright orange, reflecting the royal status of Princess Sirivannavari Nariratana, known for her passion for badminton and fashion. The combination underscores the competition’s prestige and importance for Thailand, linking sport with the country’s culture and traditions.
PETRONAS Malaysia Open
The PETRONAS Malaysia Open logo combines power and agility, which is typical of professional badminton. It shows a shuttlecock with feathers depicted as sharp rays of purple and blue shades, representing the high-speed nature of the game. The tournament name is prominently placed on the right, with “PETRONAS” highlighted in the corporate green shade and “Malaysia Open” in deep blue. The competition in Kuala Lumpur attracts top athletes globally, and its visual identity reflects the dynamism and prestige of the sporting event, harmoniously blending the corporate style of PETRONAS, Malaysia’s renowned oil and gas corporation.
Guwahati Masters
The visual identity of Guwahati Masters immerses viewers in the atmosphere of Assam, reflecting its cultural aspects. In the circle’s center is a silhouette of a rhinoceros, a revered animal of the region, depicted in vivid orange against a contrasting green background. The circle is divided by white lines resembling a badminton court outline. The dark-blue outer ring, with the tournament name repeated, emphasizes the significance and status of the competition. The tournament occurs in Guwahati, a prominent center of Indian sports, and the emblem captures the region’s unique flavor.
YONEX Internationaux de France Badminton
The YONEX Internationaux de France logo is visually light and striking. The main image is a shuttlecock formed from three thin stripes reflecting the French national flag: blue, white, and red. The visual emphasis is on simplicity and precision of lines, conveying the speed and energy of the game. The tournament name, placed on the right, is executed in a clear and strict font, confirming the event’s authority. The brand is globally known, and its name is associated with professionalism and high-quality tournament organization.
Badminton England
The Badminton England emblem looks expressive due to the original red shuttlecock, resembling a burst of emotions on the court. One can discern an athlete’s figure within the symbol, emphasizing the game’s dynamic nature and competitive spirit. Colors are traditional for England: the red symbol harmoniously aligns with dark blue lettering, adding solidity and elegance. Founded many years ago, the federation regularly attracts thousands of participants and spectators to major English tournaments, and its logo is an important attribute of the country’s sporting culture.
YONEX All England Open Badminton Championships
The YONEX All England Championships emblem appears traditional. Two blue-silver shuttlecocks are enclosed within a circle surrounded by a green ring bearing the white tournament name. The color palette combines classic style and elegance. The design emphasizes the prestige of England’s oldest badminton tournament, capturing the atmosphere of nobility and sporting tradition that has characterized the competition for decades.
Orléans Masters Badminton
The Orléans Masters Badminton emblem is filled with expressiveness and vibrant design, matching the spirit of competition. On the left is a shuttlecock with multiple feather colors resembling flashes or sparks flying upward. The color scheme underscores the energy and diversity of competitions involving athletes from various nations. The bold-lettered tournament name is complemented by a contrasting inscription “BADMINTON,” executed in playful pink, enhancing the logo’s friendliness. It conveys a cheerful atmosphere, uplifting the spectators’ and participants’ moods.
Malaysia Masters
The Malaysia Masters logo beautifully combines sports and nature: Malaysia’s national flower, the hibiscus, is depicted in delicate gradients. At the center is a miniature shuttlecock, neatly placed inside the flower. The composition feels airy due to the choice of pastel shades. The tournament’s name appears on the side in a simple font, contrasting with the delicate graphic. This identity is memorable, and the sporting event is associated with Malaysia’s natural symbols.
YONEX Swiss Open
The YONEX Swiss Open logo is minimalist and clear. Its basis is the inscription “YONEX SWISS OPEN,” executed in large, sans-serif letters. The chosen color scheme is noble golden-brown for the words “YONEX” and “OPEN,” and strict black for “SWISS.” A thin blue line runs along the bottom, creating a visual accent and adding dynamism. The visual image reflects the style of the tournament held in Switzerland, which is known for its organizational precision and high competition standards. The minimalist design conveys professionalism and rigor characteristic of the sporting event.
VICTOR Kaohsiung Masters
The VICTOR Kaohsiung Masters logo appears fresh and expressive. It revolves around an interesting concept: the shuttlecock is formed from the abbreviation “KHM,” stretching downward to add dynamism. The color palette combines calm blue and purple shades, symbolizing reliability and the creative atmosphere of the tournament. Kaohsiung is a major port city in Taiwan, which is reflected in the design’s themes of movement and openness. The name “VICTOR” is placed to the right, highlighting the organizer, known for high-quality sports equipment.
YONEX US Open
The emblem of the YONEX US Open tournament is executed in traditional American colors: blue, red, and white. The main emphasis is placed on the large inscription “US OPEN,” written in bold and divided into two color parts: red “US” and blue “OPEN.” Above it is the sponsor’s name, YONEX, depicted in a simple blue font. To the right is a shuttlecock featuring a large white star at the bottom, with feathers replicating the red stripes of the US flag. The overall impression of the visual identity is sporty, energetic, and distinctly American, highlighting the event’s status as one of the main badminton events in the USA.
Singapore Badminton Open
The logo of the Singapore Badminton Open looks striking and festive, reflecting the competition’s spirit and the city’s atmosphere. On the left side is a stylized shuttlecock whose feathers are formed by human silhouettes in various colors. These colors symbolize Singapore’s cultural diversity, emphasizing the city’s hospitality and openness to participants worldwide. The silhouette of city buildings on the right is depicted in gray tones, representing the architectural appearance of the metropolis. The words “SINGAPORE BADMINTON OPEN” are written in a simple, confident font, adding formality and solidity. The design combines national symbols with sporting dynamics.
YONEX German Open Badminton Championships
The YONEX German Open logo expresses German style and the sporting character of badminton. The central graphic is a large black-and-white shuttlecock visually flying forward. Below the shuttlecock are lines painted in the colors of the German flag: black, red, and yellow. These lines are arranged horizontally, forming a solid geometric foundation emphasizing connection with German culture and traditions. Below the image is the tournament’s name, which is written in a simple and concise font. The logo’s strict composition reflects the character of German sport: organization, precision, and reliability.
BWF (Badminton World Federation)
The BWF logo has a strict design indicating the organization’s status as the governing body of global badminton. A red triangle with a rounded edge serves as a vibrant foundation, resembling the outline of a flying shuttlecock. White letters “BWF,” executed boldly, add formality. The emblem reflects the federation’s authority responsible for developing, promoting, and governing badminton worldwide. The simplicity of the design makes it quickly recognizable and memorable for sports fans and professionals.
Canada Open
The Canada Open logo is executed in a vivid color palette typical of Canadian symbolism. The main background is a rich black rectangle surrounded by a thin red frame. At the top of the rectangle is the white Yonex logo, the tournament’s title sponsor. The central part features the image of a badminton player rendered in white. The player’s figure stands against the background of a large red maple leaf, the primary symbol of Canada, reflecting national pride and the character of the competition. The tournament’s name is below the player’s image, written in a white italic sans-serif font, emphasizing the sporting style. The composition looks energetic due to contrasting shades and clear symbols. The color scheme of red, white, and black supports national identity and makes the visual identity stand out among many other badminton tournaments.
Singapore Badminton Association (SBA)
The Singapore Badminton Association logo is vivid due to a fiery red shuttlecock resembling flames. The symbol’s energy and passion convey the competitive spirit and ambition of the association, which promotes badminton in Singapore. The abbreviation “SBA,” executed in a strict black font, adds formality and recognition, highlighting the organization’s status. The association’s full name is placed below the abbreviation, complementing and clarifying the visual identity. The design reveals the dynamic nature of the sporting organization and emphasizes its authority in the region.
Badminton Canada
The Badminton Canada logo stands out due to its vivid combination of sports symbolism and Canadian patriotism. The shuttlecock is stylized to resemble the contours of the famous Canadian maple leaf, executed in red. This visually links the sport with national identity. The black font complements the design, emphasizing the federation’s official status. The organization conducts national competitions, promotes badminton among Canadians, and represents the country internationally.
Paris 2024 Olympic Games Badminton Competition
The emblem for badminton at the Paris 2024 Olympics is minimalist and modern. It features shuttlecocks and badminton nets drawn with concise blue lines, conveying a sense of game speed. The shuttlecocks point at different angles, emphasizing dynamism. The graphics subtly form connections with the shape of the Eiffel Tower, symbolizing the link with France’s capital. The logo’s simplicity, geometry, and clarity align with the Olympic spirit, merging sport with the aesthetics of the host city.
Syed Modi India International
The logo of the Syed Modi India International tournament reflects the spirit of Indian culture through the symbol of Rumi Darwaza, the famous gateway of Lucknow city. Three arches in warm colors form a bright composition reminiscent of Eastern architecture. A white shuttlecock floats within the arches, adding a sporting aspect to the image. The tournament name is displayed prominently in large, concise letters. This competition honors the legendary Indian badminton player Syed Modi, and the depiction of the gateway emphasizes the event’s connection to his homeland and the traditions of the city hosting athletes.
Conclusion
The logos of leading badminton organizations and tournaments unite sports, history, and culture from different countries and regions worldwide. These symbols carry distinct associations and styles, revealing traditions and characteristics of their respective regions. Bright colors and graphics highlight competition energy, while strict lines reflect the federation’s status and authority. The emblems seamlessly combine regional features with the international language of sport, allowing fans to recognize their favorite events and associations. Badminton reinforces its reputation through these symbols as one of the planet’s most unifying and universal sports.