Navitel: Brand overview
Founded: | 2005 |
Headquarters: | St.Petersburg, Russia |
Website: | navitel.com |
Established in 2005 in St. Petersburg, Russia, Navitel is a tech company that develops navigation software and devices for the consumer market. Their product range includes GPS navigation devices specially designed for vehicles and mobile navigation applications compatible with Android, iOS, and Windows Phone platforms.
While Navitel’s primary focus is the Russian market, it also provides navigation services and maps for the Commonwealth of Independent States (CIS) countries. Their notable software product, Navitel Navigator, is an offline GPS app that provides turn-by-turn directions on mobile devices. The company’s hardware range includes the NH, NV, and NR series of built-in car navigators.
Navitel takes pride in its impressive reach, boasting about 40 million installations of its devices and 5 million downloads of its mobile app worldwide. Despite its wide reach, the brand is mostly recognized as a leading navigation service within Russia, with a more limited presence internationally.
Navitel faces competition from established navigation services like Yandex Maps, Google Maps, and Garmin in the Russian and CIS markets. Navitel’s growth has been bolstered by an investment from the Russian investment fund Elbrus Capital in 2015.
Meaning and History
Navitel color codes
Pigment Green | Hex color: | #359d33 |
---|---|---|
RGB: | 53 157 51 | |
CMYK: | 66 0 68 38 | |
Pantone: | PMS 354 C |
Eerie Black | Hex color: | #1c1c1b |
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RGB: | 28 28 27 | |
CMYK: | 0 0 4 89 | |
Pantone: | PMS Neutral Black C |