Packard Bell Logo

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Packard Bell: Brand overview

Founded:June 8, 1986
Founder:Beny Alagem
Founded in Los Angeles in 1933 by Lyman G. Burnett and Charles P. Bell, Packard Bell Electronics, Inc. initially focused on producing radios. In the 1940s, the company broadened its portfolio by stepping into television technology, earning a reputation as a pioneer in the field.

The company shifted gears again in 1986, venturing into the burgeoning personal computer market. Packard Bell quickly succeeded in introducing consumer-friendly and cost-effective home PCs and laptops. The company’s popular product lines, such as Platinum, EasyNote, iMedia, and iStart, further propelled its growth in the market.

During the 1990s, Packard Bell established itself as a leading brand in the home computer space, rivaling contemporaries like Compaq and Gateway. However, toward the end of the decade, the company struggled financially. Stiff competition in the market and decreasing sales became challenging obstacles.

In 2008, facing continuing financial difficulties, Packard Bell was acquired by Acer, a Taiwanese electronics company, for $709 million. Despite the acquisition, Acer continued to use the Packard Bell brand for some of its computer models, particularly those aimed at European consumers.

However, the acquisition also marked the end of Packard Bell’s independent operations. The company ceased producing its products and eventually became independent in 2008. Though it is dormant, the Packard Bell brand remains under Acer’s ownership.

In summary, Packard Bell Electronics, once a prominent American home computer manufacturer, had a significant run from 1986 to 2008. After being acquired by Acer, the company was eventually assimilated, and its standalone operations ended.

Meaning and History

Packard Bell Logo History

1926 – 1986

Packard Bell Logo 1926

1986 – 1994

Packard Bell Logo 1986

1994 – 2003

Packard Bell Logo 1994

2003 – 2009

Packard Bell Logo 2003

2009 – 2013

Packard Bell Logo

Packard Bell color codes

Maximum RedHex color:#d5181f
RGB:213 24 31
CMYK:0 89 85 16
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C