Netherlands Logos and Brands
Dutch brands from aviation, banking, industry, sports, and FMCG fill the “Netherlands” section. KLM Royal Dutch Airlines, with a crown on its fuselage; Shell (registered in the Netherlands before restructuring); ING, with an orange lion; Philips, with its wave logo; and Heineken, with its red star, represent different facets of the Dutch economy. The Oranje national football team and Eredivisie clubs (Ajax, PSV, Feyenoord) add a sporting component. The logos of Dutch companies feature orange as a marker of national identity, and the brands in this section reflect the economic influence of a country with a population of 17 million and a GDP ranking fifth in the European Union.
