C&A Logo

C&A Logo
C&A Logo PNG

C&A is a chain of affordable fashion stores owned by private individuals. It appeared in 1841 and was founded by two representatives of the Brenninkmeijer family – Clemens and August. The company has Belgian, German, and Danish roots, so its head offices are located in Vilvoorde (Belgium) and Düsseldorf (Germany). The base service area is North America, South America, and Asia. The Brenninkmeijer dynasty now owns the company through Cofra Holding AG. Thanks to her huge sales profits, she is considered the richest in the Netherlands. Still, her permanent residence is in Switzerland, where she successfully settled in the cities of Geneva and Zug.

Meaning and History

C&A Logo History
Evolution of the C&A Logo

C&A was initiated by the Brenninkmeijer brothers, who opened it in Sneek. They used the enterprise as a Dutch textile manufacturer. Then, to promote business and increase demand for products, Bernard Joseph (son of Clemens) announced discounts, which he began offering in Amsterdam in 1906. As a result, by 1910, there were already ten branded minimarkets in the Netherlands. All of them belonged to the German Brenninkmeijer family, who since the 17th century have been selling textiles and linen products in their hometown of Mettingen.

Inexpensive clothing stores located in the heart of major European cities attracted the attention of buyers, so the brand played a very important role in the economy. Gradually, competition increased, and the manufacturer announced its withdrawal from the UK domestic market. He sold his last boutique there in 2001, although he had been successfully working in the country since 1922. Primark took over eleven C&A stores.

A similar situation occurred in Argentina, where the brand was present until 2009. Then the German publishing house Der Spiegel announced the intention of the owners of the Belgian-German-Danish company to sell the business to one of the Chinese investors. This event happened in 2018, and before that time, C&A was prosperous and even introduced its line of clothing, developed in collaboration with Beyonce. Gradually, it focused on the markets of North and South America and Asia.

That is, the logo of this fashion brand is widely recognizable. It has been known for a long time because it has remained consistent despite periodic redesigns. There are currently ten variants of the emblem.

1841 – 1912

C&A Logo 1841

The first sign was round, and he subsequently transferred this shape to all subsequent emblems. On a black background, several informational inscriptions were informing about the owners of the brand and its location. The characters “C” and “A” denoted the founders’ names – the brothers Clemens and August, after whom the company is named. Large dots were placed after the capital letters. The italic text was surrounded by a thin white line followed by a black border.

1912 – 1913

C&A Logo 1912

The brothers shortened the verbal part of the emblem, retaining only their initials and surname in the full version. In addition, the black edge of the medallion was removed, and the font was changed: printed characters replaced italics. The word “Brennenkmeijer” was made in slash typeface, and an ampersand appeared between “C” and “A.”

1913 – 1928

C&A Logo 1913

After the redesign, a horizontal oval with text inside was approved: with the surname and abbreviated versions of the owners’ names. The developers aligned the capital letters and changed the shape of the ampersand.

1928 – 1947

C&A Logo 1928

In 1928, the logo underwent key changes. The surname in it was replaced with the phrase “Modes Limited,” and a curly frame with elongated rays appeared on the edge of the oval. They symbolized the trading network, in which there were already a huge number of stores.

1947 – 1958

C&A Logo 1947

Gradually, the rays, directed in different directions, took the form of semi-ovals, which very much resembled flower petals. Compared to the previous version of the logo, the letters were bold. The designers designed the ampersand (&) as a figure eight (8). To do this, they lengthened his right line, which was slightly bent to the left and went far down. For the slogan, they used handwritten italics.

1958 – 1984

C&A Logo 1958

The gray ellipse has been recolored purple. Instead of semi-ovals, red-white stripes appeared in the form of strokes on the frame. The developers removed the company’s motto, so the name of the founders of the clothing store chain was again placed under the inscription “C&A.”

1984 – 1998

C&A Logo 1984

Designers experimented with color, resulting in a curly petal-shaped frame turning red. The oval that she surrounded was also repainted, but only in blue, which contrasted with the red. The letters are back in white, and the ampersand has a classic look.

1998 – 2005

C&A Logo 1998

The oval was framed with a thin white stripe. The inscription “C&A” remained the same. The intensity of the color spectrum has been boosted, so it looks much brighter and more saturated.

2005 – 2011

C&A Logo 2005

While maintaining the old structure, the C&A logo has gained volume. To do this, she added a gradient and shadows and highlights that made the frame wavy. At the top of the central part, there was an extensive light. Because of it, the logo looked whitish.

2011 – 2020

C&A Logo 2011

To modernize the emblem, the designers have simplified it. They removed the solid fill of the oval and colored the text part blue. The gradient has been removed, so the symbol is flat and 2D to fit compactly on different media. Crimson was used instead of dark red.

2016 – 2020

C&A Logo 2016

Navy blue was dropped from the C&A store trademark color scheme altogether. It has been replaced by red. The rest of the logo has retained its original appearance.

2020 – today

C&A Logo

The current version consists of only the verbal part. The oval, wavy border and the separating white ring have disappeared. Instead of them, a laconic sign arose – a large name for a manufacturer of fashionable clothes. Letters and ampersands have a classic look.

Font and Colors of the Emblem

C&A Emblem

The evolution of the C&A logo was a continuous modification of the form, but not the content. Therefore, all elements in it remained the same. The only exception is the last period when the identity lost its usual paraphernalia: an oval, a curly frame, and a ring. So the icon gradually lost graphics and became verbal. But, despite the changes, he still adhered to a strict style.

C&A Symbol

For the emblem, the developers used a typeface similar to the Centennial Black font from designer Adrian Frutiger. The corporate palette is built on a combination of blue and red in several shades. But besides them, there were other colors: white, gray, graphite, black, purple.