NOS (broadcaster) Logo PNG
The NOS (broadcaster) logo is confident and swift. The symbol reflects the speed of the modern world. It conveys the global flow of news passing through the company. The symbols in the emblem emphasize conciseness and the ability to highlight what’s important.
NOS (broadcaster): Brand overview
In the post-war era of 1947, the Netherlands embarked on a journey to establish a national broadcasting service, laying the foundation with the NRU for public radio. The evolution into television broadcasting saw the creation of the NTS in 1951, marking a new chapter in Dutch media.
The pivotal moment came on May 29, 1969, when the NRU and NTS amalgamated to form the Nederlandse Omroep Stichting (NOS), symbolizing the unification of public radio and television under a single banner. This merger represented a strategic consolidation of resources and talent aimed at enhancing the delivery of broadcasting services across the Netherlands.
Through the transformative decades of the 1970s and 1980s, NOS embraced the advancements in broadcasting technology, extending its reach with diversified programming and additional channels. A shift towards producing homegrown content significantly enriched the Dutch broadcasting sphere, reducing reliance on international acquisitions.
Presently, NOS stands as a prolific content creator, operating several national television channels and a host of national and regional radio stations, all under the NPO umbrella. It has earned its reputation by offering a comprehensive mix of news, sports, cultural, and entertainment programming tailored to the Dutch audience. Additionally, NOS plays a pivotal role in the cultural fabric of the Netherlands by overseeing prestigious musical groups, including the Radio Filharmonisch Orkest.
More than half a century since its formation from the merger of NRU and NTS, NOS has steadfastly pursued its public service mandate. It continues to play a central role in informing, educating, and entertaining the Dutch populace, utilizing a blend of traditional and digital platforms to reach audiences nationwide. In doing so, NOS upholds its commitment to being a premier source of news and cultural programming in the Netherlands.
Meaning and History
NOS is the result of the merger of two companies, so its identity and name rely on the visual symbols of its predecessors. Each rebranding is a result of changes in broadcasting laws, leading to the reorganization and renewal of NOS’s powers.
What is NOS (broadcaster)?
A Dutch media company that broadcasts via television, radio, and the Internet. Formed by the merger of NTU and NRU. It covers news, international, and sports events. The organization employs 850 workers, half of whom are involved in news.
1947 – 1969
The history of NOS begins with the union of radio companies Nederlandse Radio Unie. The emblem of this association was made up of three uppercase letters placed vertically above each other, overlapping each other.
The choice of this arrangement hinted at the attempt to create a national broadcasting system. However, in the end, each station operated independently, providing its programs for the formation of NRU’s airwaves and using the association’s property. The logo emphasizes teamwork and connection without a dominating firm.
In 1950, NRU became one of the founders of the European Broadcasting Union and joined its ranks.
1951 – 1953
The second organization that led to the creation of NOS was NTU. This union of television companies was formed in 1951. A flag-like emblem represented its first logo.
Three black uppercase letters indicated the union of many companies into a larger association. The lettering was placed vertically, resembling an acronym, to demonstrate gradual growth and expansion. The letter NTS stands for Netherlands Television Stichting, which translates from Dutch as Netherlands Television Foundation.
The inscription was placed on a white cloth with three black stripes running through the center. The white flag symbolized the transmission of signals through clear air. It was associated with honesty and transparency in broadcasting. The black lines represented sound waves. The number 3 is also related to the three public television broadcasting channels: NPO 1, 2, and 3.
The flag also hinted at the flag of the Netherlands, which consists of 3 stripes of different colors.
1953 – 1969
The broadcast program was made up of shows produced by the companies in the association. In 1953, the emblem changed to reflect this feature.
The uppercase letters turned into lowercase, and the pompousness that the flag gave to the emblem disappeared. The grand role initially anticipated turned out to be insignificant. The sign put all media in the union on the same level.
The forward tilt of the letters demonstrated development, keeping pace with time. Television programs covered the latest and most important events. Programs were funded by the state, and the media were required to be maximally honest and impartial in reporting events.
Only in 1956 did the first program produced by NTS appear.
1969 – 1994
In 1969, the state changed the broadcasting law and merged the radio and television unions NRU and NTU to form NOS. The first emblem of the new organization looked very futuristic.
The sign consisted of the three letters NOS, made with individual lines so that the viewer had to guess which letter was being referred to. For example, N was represented by two parallel lines, and O was represented by a solid black mass with a white ring in the center. Each element resembled a square with partially rounded corners.
The inscription conveyed a new, more modern approach to television and radio.
The name is an acronym for the Dutch name of the company – The Nederlandse Omroep Stichting.
1995 – 2005
In 1995, the logo was slightly modified. The rebranding reflected innovations from the latest broadcasting law. As a result of the transformation, NOS focused only on news and sports events. Other categories were transferred to Nederlandse Programma Stichting. The italics made the letters of the emblem more dynamic, like the constantly changing news. The rich blue intensified the emphasis on professionalism.
2005 – today
The modern logo of the company became less cumbersome. It was designed by the branding agency Lambie-Nairn. The three uppercase letters with the red-highlighted font O look more airy and stylish. The color contrast creates an effect that draws the eye to the center, focusing on the most important events.
The elongated upward symbols signified the unification of divisions responsible for radio, television, and the internet and the emergence of mixed groups NOS, NOS News, and NOS Sports.
Font and Colors
Light gray and red blend well with the company’s broadcasting theme. Gray indicates the ability to filter out secondary events, focusing on the main ones. The two shades represent two directions of work. Red reflects sensation, urgency, and the importance of news topics. It signifies speed, which is crucial in sports. Gray is the meticulous work in forming the airwaves, invisible to viewers and listeners.
The font of the inscription is Gotham, with smooth and slender glyphs.
