PSV Logo

PSV LogoPSV Logo PNG

The PSV logo signifies a flagship football team capable of representing the Netherlands on the global stage. We are proud of our roots and desire to perform well on the field, creating a legendary future in the emblem.

PSV: Brand overview

On August 31, 1913, Philips founded PSV Eindhoven in Eindhoven as a multi-sport association. Its roots trace back to the Philips Elftal team, formed in 1910, which played matches on the future stadium site. Until 1928, only company employees could represent the club.

Chairman Jan Willem Hofkes chose red and white, and the first crest featured a light bulb tied to the Philips brand. PSV reached the top division in 1918 and won its first Dutch title in 1929. In 1955, it became the first Dutch club to enter the European Cup, losing to SK Rapid Wien.

Professional football reshaped the club, and in 1963, PSV won its first Eredivisie title. Willy van der Kuijlen emerged as a key figure, later scoring 308 goals. Under Kees Rijvers, PSV won league titles and the 1978 UEFA Cup against SC Bastia.

The peak came in 1987–88 under Guus Hiddink. PSV beat Real Madrid en route to the European Cup final and defeated SL Benfica on penalties, completing a continental treble.

The club then attracted players like Romário and Ronaldo Nazário, who moved to FC Barcelona in 1996 for a record fee. Under Bobby Robson, PSV continued domestic success.

In 2004–05, PSV reached the Champions League semi-finals, losing to AC Milan on away goals. From 2005 to 2008, it won four straight league titles. In 2024 and 2025, PSV secured back-to-back Eredivisie titles under Peter Bosz.

Meaning and History

PSV Logo History

The first Philips Sport Vereniging emblems reflected the club’s close relationship with the electronics giant. A little later, an oval logo featured a triangular pennant and the abbreviation “PSV.” Designers changed it at least nine times, experimenting with colors, fonts, and decoration. The modern version differs from the earlier incarnations only by the presence of two gold stars at the top and the inscription “EST 1913” at the bottom.

What is PSV?

PSV is the abbreviation for Philips Sport Vereniging, a football club in the Netherlands, better known as PSV Eindhoven (named after its location). It was founded in 1913 by Philips employees. The team has two brilliant eras associated with winning the UEFA Cup (1978) and the European Cup (1987-1988 season). As of 2021, they ranked 56th in the UEFA ranking.

1913 – 1917

PSV Logo 1913-1917

The first coat of arms of the PSV was simple in form and content. It consisted of a circle surrounded by a black line. The letters “PH” and “V” were white, representing the club’s initials. Inside the “P” was the word “SPORT.” All letters were monogrammed, with the “V” looking like an electric light bulb.

1917 – 1933

PSV Logo 1917-1933

In 1917, the designers developed a new logo, keeping the classic round shape. This time, they depicted a real light bulb with the inscription “PHILIPS” to highlight the PSV’s origins. The monogram has disappeared, and the word “SPORT” has increased in size. The remaining space was decorated with a black-and-white floral ornament. This version was used until 1933, but it returned briefly in 2016, when players wore special commemorative jerseys.

1933 – 1937

PSV Logo 1933-1937

In 1933, the iconic emblem appeared with a striped oval, a triangular pennant, and the inscription “PSV.” The letters, flagpole, outlines, and borders were black. The horizontal lines were red and white to match the team uniform.

1937 – 1948

PSV Logo 1937-1948

The flag’s mini oval is white. The figured ornament around the large oval is golden, as are the red and white stripes’ dividing contours.

1948 – 1953

PSV Logo 1948-1953

In the late 1940s, Philips Sport Vereniging adopted a heraldic shield logo split in two by a thin black line. The team’s abbreviated name was at the top in a white rectangle. The bottom was adorned with vertical red-and-white stripes, which became a hallmark of the PSV’s image.

1953 – 1960

PSV Logo 1953-1960

The designers transformed the old emblem into an oval and triangular pennant. To do this, they changed the number of horizontal lines, made all the outlines thin and black, and repainted the inside of the flagpole white.

1960 – 1974

PSV Logo 1960-1974

The large oval, the flag, and the red-and-white stripes now have a gold border. The small oval, the flagpole, and the inscription are the same gold.

1974 – 1982

PSV Logo 1974-1982

The frame around the logo became curly, as in 1937-1948. The ornament consists of a chain of repeating horseshoes.

1982 – 1990

PSV Logo 1982-1990

The emblem has returned to black. It painted letters, a small oval, and the inner part of the frame.

1991 – 1996

PSV Logo 1991-1996

In the early 1990s, points after “P,” “S,” and “V” were removed. The golden dividing lines between the white and red stripes have also disappeared. The frame is orange, and the pennant and flagpole are black-and-white.

1996 – 2013

PSV Logo 1996

The designers removed the small oval from the flag, enlarged the abbreviation, and made the frame gold.

2014 – 2020

 

2020 – today

PSV Logo

The year the club was founded appears at the bottom of the frame. The inscription “EST 1913” divides the horseshoe ornament into two parts.

Font and Colors

PSV Emblem

The Philips football team has a unique image. Moreover, its graphic sign does not overlap with the parent company’s identity elements, as defined by individual PSV symbols. These include the red-and-white stripes on the players’ uniforms and the triangular pennant bearing the club’s abbreviated name. The oval shield is considered classic; it has been used since 1933.

In the early 1990s, designers developed a new font called “PSV.” Its characteristic feature is rectangular serifs directed in different directions. Simultaneously, the letters and numbers in the “EST 1913” inscription do not have serifs.

The logo’s main colors are red (# f00000) and white (#ffffff). They are also present in football players’ outfits. Jan-Willem Hofkes chose the club’s official palette, noting how well a white notebook and a red raspberry drink complement each other. Some elements are black (#000000) and gold (#a8862d).