PSV Logo PNG
The PSV logo signifies a flagship football team capable of representing the Netherlands on the global stage. We are proud of our roots and aim to perform well on the field, building a legendary future around the emblem.
On August 31, 1913, Philips founded PSV Eindhoven in Eindhoven as a multi-sport association. Its roots trace back to the Philips Elftal team, formed in 1910, which played matches on the site of the future stadium. Until 1928, only company employees could represent the club.
Chairman Jan Willem Hofkes chose red and white, and the first crest featured a light bulb tied to the Philips brand. PSV reached the top division in 1918 and won its first Dutch title in 1929. In 1955, it became the first Dutch club to enter the European Cup, losing to SK Rapid Wien.
Professional football reshaped the club, and in 1963, PSV won its first Eredivisie title. Willy van der Kuijlen emerged as a key figure and later scored 308 goals. Under Kees Rijvers, PSV won league titles and the 1978 UEFA Cup against SC Bastia.
The peak came in 1987–88 under Guus Hiddink. PSV beat Real Madrid en route to the European Cup final and defeated SL Benfica on penalties, completing a continental treble.
The club then attracted players like Romário and Ronaldo Nazário, who moved to FC Barcelona in 1996 for a record fee. Under Bobby Robson, PSV continued to succeed domestically.
In 2004–05, PSV reached the Champions League semi-finals, losing to AC Milan on away goals. From 2005 to 2008, it won four straight league titles. In 2024 and 2025, PSV secured back-to-back Eredivisie titles under Peter Bosz.
Meaning and History
The first Philips Sport Vereniging emblems reflected the club’s close relationship with the electronics giant. Soon after, an oval logo featured a triangular pennant and the abbreviation “PSV.” Designers changed it at least nine times, experimenting with colors, fonts, and decoration. The modern version differs from the earlier versions only by two gold stars at the top and the inscription “EST 1913” at the bottom.
What is PSV?
PSV is the abbreviation for Philips Sport Vereniging, a football club in the Netherlands, better known as PSV Eindhoven (named after its location). Philips employees founded it in 1913. The team has two brilliant eras, winning the UEFA Cup (1978) and the European Cup (1987-1988 season). As of 2021, they ranked 56th in the UEFA ranking.
1913 – 1917
PSV’s history began among Philips employees in Eindhoven. In 1910, company workers formed a soccer team called Philips Elftal. In 1913, the team joined a sports association established on August 31 and kept its original name until 1916. The association’s name, Philips Sport Vereniging, translates as “Philips Sports Association.” Its initials form the abbreviation PSV. Eindhoven identifies the club’s home city.
The first emblem connected the team to Philips through a monogram. White “PH” and “V” intertwine inside a black-and-white circle, with the “V” suggesting a light bulb, referencing the company’s products. The word SPORT appeared inside the “P,” in a small opening near the top of the design.
Heavy letter strokes filled almost the entire interior. A thin black outline defined the circle, separated from the dense monogram by a band of white space. Red stripes and a pennant would appear in later emblems.
1917 – 1933
PSV’s emblem gained a light bulb in 1917, reflecting the club’s origins and its connection to Philips. The circular shape remained, but the company’s product replaced the monogram. PHILIPS ran across the rounded bulb. SPORT appeared above it in larger letters than in the previous version.
Symmetrical botanical flourishes filled the spaces on either side of the bulb. Small floral details and multiple outlines made the logo look like an ornamental seal. Black and white areas alternated throughout the design and its border. The club used the emblem until 1933.
This historic design later became known as Heritage. In 2016, the emblem returned on commemorative jerseys celebrating PSV’s connection to Philips. The bulb returned to a playing uniform in the 2025/26 season, featuring on PUMA’s third kit.
1933 – 1937
PSV’s 1933 emblem centered on the club colors its first chairman, Jan Willem Hofkes, suggested. Horizontal red-and-white stripes filled an elongated oval, echoing the team’s uniforms.
A white triangular pennant pointed to the right over the striped background. Its slanted black pole extended beyond the oval on the left. Inside the pennant, a small red oval contained thin black PSV lettering, with periods separating the initials.
Black outlines defined each emblem component. A pattern of small curved links decorated the outer border, surrounding the striped field and pennant.
1937 – 1948
In the next PSV emblem, the decorative pattern around the large oval and the lines separating the red and white stripes became gold. The pole and the triangular pennant’s outline remained black.
The PSV lettering inside the pennant became heavier. The small oval’s background changed to white to match the surrounding fabric. A black outline continued to separate the initials from the rest of the pennant.
1948 – 1953
By the late 1940s, a heraldic shield had replaced PSV’s pennant, pole, and decorative frame. The shield’s nearly vertical sides curved into a rounded base, with a thin black border running along its edge.
The abbreviated club name appeared in a white rectangular panel at the top. PSV consisted of 3 tall, thin letters, with the periods removed. A horizontal black line below the lettering separated it from the shield’s lower section. Alternating vertical stripes below retained the club’s red-and-white colors.
1953 – 1960
Following the shield version, PSV’s emblem returned to a horizontal oval with a revised striped background. The red-and-white stripes widened and changed in number. A thin black outline replaced the decorative outer border.
The white triangular pennant returned over the oval, with a small oval frame around PSV. A thin black line outlined the pennant. The pole received a similar treatment, leaving its interior white.
1960 – 1974
The next PSV emblem introduced gold borders. A solid frame surrounded the large oval, while gold edging outlined the pennant and the red-and-white stripes. The pole, the small oval on the pennant, and the PSV letters also became gold. Thin dark lines separated adjacent design elements.
Decorative links later returned to the outer frame, whose color shifted toward a rich yellow. The PSV lettering grew larger and heavier, while remaining inside a separate oval on the pennant.
1974 – 1982
Decorative curves returned to PSV’s outer border, recalling the emblem used from 1937 to 1948. A chain of horseshoe-shaped links decorated the gold rim. The logo’s colors were adjusted slightly along with the frame.
1982 – 1990
Black returned to the PSV lettering, the oval around the initials, and the inner outline. A dark background was added beneath the outer ornament. Against it, light-colored horseshoe shapes formed a chain between the ring’s gold borders.
The pole and the pennant’s thick edging remained gold. In the striped field, red alternated with a warm, light shade. Later PSV identity guidelines also used the term “horseshoe shapes” to describe the pattern around the emblem’s edge.
1991 – 1996
In the early 1990s, PSV’s lettering adopted a bold italic serif style. The periods were removed, and the pennant’s outline became thick and black. The pennant and pole were rendered in black and white. The gold dividing lines disappeared, letting the red and white stripes meet directly. The outer ring took on an orange-gold shade while retaining its light-colored ornament.
A later revision moved the initials. The small oval around the name was removed, making room for larger PSV letters. The black lettering filled most of the white pennant, whose outline became thinner. A muted gold replaced the stronger color of the outer frame.
1996 – 2013
Removing the small oval around the letters opened up space for PSV on the pennant. The abbreviation was enlarged slightly and placed across the flag’s field. The emblem’s outer frame shifted to a more golden shade.
2013 – 2014
For PSV’s 2013 centennial, anniversary details were added to the familiar oval emblem. Gold laurel branches appeared on either side, with the number 100 below them and 2 gold championship stars above the oval. Nike featured the anniversary logo on its uniforms for the 2013/14 season.
EST 1913 was added to the bottom of the oval frame to mark the club’s founding year. EST is an abbreviation of “established.”
2014 – 2020
In May 2014, PSV unveiled a uniform featuring an emblem updated after the anniversary season. The laurel branches and the number 100 were removed, while EST 1913 remained at the bottom of the gold frame. A gap in the decorative links accommodated the inscription.
The other components retained their positions. The white pennant with large black initials crossed the striped oval, and the slanted pole remained in place.
2020 – today
The club began work on the lettering for PSV’s emblem in 2019, when it approached Bold Monday. The studio assigned the project to type designer Pieter van Rosmalen, a team supporter. The initial brief called for uppercase letters modeled on the traditional italic PSV lettering. The commission eventually grew into a type family. PSV Branding Italic retained the emblem’s rounded forms and heavy serifs.
In 2020, PSV and EST 1913 were revised to reflect the new typeface. A small rectangular projection was removed from the “S,” and the founding-year inscription was brought into line with the updated typography.
That year, 2 stars became a permanent part of the logo. They represent 20 Dutch league championships, with each star standing for 10 titles. Red, white, black, and gold remained the club’s colors. The white edging around the outside remained a required part of the emblem.
Font and Colors
The Philips football team has a unique image. Moreover, its graphic sign does not overlap with the parent company’s identity elements, as defined by individual PSV symbols. These include the red-and-white stripes on the players’ uniforms and the triangular pennant bearing the club’s abbreviated name. The oval shield is considered classic; it has been used since 1933.
In the early 1990s, designers developed a new font called “PSV.” Its characteristic feature is rectangular serifs directed in different directions. At the same time, the letters and numbers in the “EST 1913” inscription are sans serif.
The logo’s main colors are red (# f00000) and white (#ffffff). They are also present in football players’ outfits. Jan-Willem Hofkes chose the club’s official palette, noting how well a white notebook and a red raspberry drink complement each other. Some elements are black (#000000) and gold (#a8862d).